Associate Manager Brand Marketing

About the Role

Key Responsibilities

• Lead strategic thinking across conditions such as GI intolerance, malnutrition, dysphagia, critical illness, pediatric feeding, and more.
• Connect consumer need states, HCP decision-making, and product positioning across ten strategic brands.
• Partner with Medical Affairs and Market Research to uncover clinical truths and emotional pain points that shape patient and HCP behavior and build claims messaging.
• Work closely with Supply Chain, Finance, Sales, Regulatory, and R D to anticipate complexity, resolve bottlenecks, and ensure strategic plans are executable.
• Manage brand-level budgets with P&L accountability, contribute to forecasting, and drive PFME efficiency with a finance-forward mindset.
• Build powerful briefs rooted in disease-specific insight for brand campaigns, clinical tools, sampling programs, and medical hub content.

Requirements

• Bachelor's degree in Marketing, Business Administration or related field.
• 3+ years in healthcare or strategic brand marketing.
• Experience in HCP engagement, medical nutrition, pharma, or life sciences.
• Ability to translate data into actionable insights, effectively using digital tools and technologies.
• Strong understanding of emerging digital trends and their relevance in a modern, insight-led workplace.
• Comfort navigating scientific data and cross-functional complexity.
• Operational agility with basic P&L knowledge and financial fluency.
• Experience in the health and wellness industry or dietary supplements.
• Familiarity with market segmentation and consumer insights methodologies.
• Knowledge of e-commerce platforms and digital advertising strategies.
• Background in content creation or copywriting for marketing materials.

Nice to Have

• MBA or advanced degree.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.

Benefits & Perks

• Performance-based incentives and a competitive total rewards package.
• 401k with company match.
• Healthcare coverage.
• Broad range of other benefits.