Associate Manager-Central Marketing

About the Role

Key Responsibilities

• Manage commercial lead generation strategies.
• Schedule and manage creation of new marketing materials.
• Oversee writing, design, and production of marketing materials.
• Manage commercial marketing expense budget.
• Support event coordination activities.
• Manage direct mail campaigns as needed.
• Analyze data from marketing tests.
• Develop and distribute monthly marketing analytics reports.
• Create and manage special programs to improve customer acquisition.
• Plan and budget marketing activities to meet goals.
• Schedule and oversee creation of digital and printed marketing materials.
• Manage relationships with vendors.
• Analyze effectiveness and profitability of marketing initiatives.
• Assist with developing new programs to increase results and meet company goals.
• Collaborate with sales and marketing leaders to create, manage, and implement tactical plans.

Requirements

• Bachelor's degree (or higher) OR 4+ years of professional work experience.
• 4+ years of experience in marketing or advertising.
• Understanding of how to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.
• Well-developed conceptual thinking skills including good intuition and decision-making based on customer needs.
• Excellent teamwork skills and ability to work with employees at all levels.
• Outstanding written and verbal communication skills.
• Strong Excel and Office Suite skills, knowledge of CRM or Marketing Automation Software a plus.
• Successful experience in project management, product management, and process administration.

Nice to Have

• Knowledge of CRM or Marketing Automation Software.

Qualifications

• Educational background including a Bachelor's degree or higher, or equivalent professional experience.
• Experience in marketing or advertising for at least 4 years.

Benefits & Perks

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs
• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time