Associate Manager, Member Marketing

Equinox

New York, NY

Full Time

Mid Level

85k-95k

7 days ago

Job Description

About the Role

Equinox Group is a high growth collective of influential lifestyle brands including Equinox, SoulCycle, and Equinox Hotels. The company is passionate about high performance living, investing in health and fitness, and fostering a community that values humility, innovation, and success. They seek individuals who are high performing, passionate about winning, and inspiring others, to join their dynamic and entrepreneurial environment as they continue to grow and lead in the lifestyle and wellness industry.

Key Responsibilities

Develop and execute strategic marketing plans to drive member trial, usage, and engagement of products/ancillary services.
Create strategies to engage current product/ancillary Members, promote continued usage, and reduce churn.
Craft omni-channel communication plans that reinforce brand messaging and drive business outcomes.
Manage omni-channel campaigns through execution with internal deployment teams.
Develop rigorous measurement plans and testing frameworks for each initiative.
Collaborate with the Business Intelligence team to incorporate member data into marketing efforts and analyze campaign results.
Support Member Marketing Director on presentations for the Chief Marketing Officer and other executive leadership.
Foster cross-functional relationships with ancillary, brand, CRM, social media, acquisition, and public relations teams.
Track campaign performance and provide recapitulation decks with optimization recommendations.

Requirements

3-5 years of marketing experience with a leading lifestyle or consumer brand, Membership or Product Marketing role.
Expertise in developing and managing communication journeys.
Strong experience with rigorous A/B testing and an analytical mindset for continuous optimization.
Strategic mindset with the ability to execute plans that achieve financial and business goals.
Ability to work closely with and gain alignment from cross-functional partners.
Excellent project management, organization, multi-tasking, and writing skills.
High interpersonal skills and strong communication abilities.
Passion for the Equinox brand.

Nice to Have

Experience in a similar membership or product marketing role.
Experience with omni-channel campaign management and data analysis.

Qualifications

Legal right to work in the United States.

Benefits & Perks

Competitive salary, benefits, and industry-leading commission opportunities.
Complimentary Club membership.
Perks and incentives including Personal Training, Pilates, Spa, and Shop.

Working at Equinox

Equinox values high performance, innovation, community, humility, and a disruptive approach to unleashing potential. The company fosters a community that is obsessed with what's new, what's now, and what's next, living ahead of the moment in fashion, culture, and consumer behavior. They emphasize teamwork, success, and inspiring others in a dynamic, entrepreneurial environment.

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