Associate Manager Product Marketing - Medical Devices

About the Role

Key Responsibilities

• Manage the maintenance and growth of our RetinaVue Care Delivery Model, Vision Screeners.
• Work cross-functionally as the subject matter expert for these products globally. Partner with the sustaining engineering project management team.
• Cross-functional influence with downstream marketing, legal, operations, R&D, QA/RA, and finance leadership.
• Ownership, development and management of go-to-market strategies and marketing programs for on-market products.
• Develop marketing plans, forecast revenue, maintain status of customer requirements, and recommend marketing opportunities consistent with the product line objectives.
• Evaluate business opportunities to define and optimize product positioning through analysis and understanding of target markets, market trends, new technology, customer needs, and the competitive environment.
• Represent the global market and provide support for all sustaining projects associated with products in the portfolio.
• Make recommendations to management to define and optimize product positioning.
• Communicate customer feedback to department leaders and evaluate product performance.
• Serve as the internal and external evangelist for the specific product or product lines by creating compelling messages and demonstrating benefits and capabilities.
• Manage current on-market product life cycles and determine end-of-life strategies.
• Travel up to 20% domestically and internationally.

Requirements

• Bachelor's degree required.
• 3+ years of experience upstream product marketing, preferably in medical device or other healthcare-related field.
• Understanding of the technical and clinical elements of product management in medical devices is preferable.
• Proficiency with SAP and PowerBI tools strongly preferred.
• Analytical capabilities to understand product portfolio P&L, pricing, margin, and COGs.
• Excellent oral and written communication skills.
• Organized and able to manage multiple priorities effectively.
• Individual contributor with good leadership skills.
• Customer needs focused; collaboration and influencing skills with cross-functional team members.
• Track record of innovative thinking and execution.

Nice to Have

• Technical education or background is a plus.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive compensation and benefits packages.
• Medical and dental coverage starting on day one.
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits including Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan (RSP).
• Flexible Spending Accounts, educational assistance programs, paid holidays, paid time off ranging from 20 to 35 days based on length of service.
• Family and medical leaves of absence, paid parental leave.
• Additional benefits such as commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.