Product Marketing & Programs Senior Specialist - Data Solutions

About the Role

Key Responsibilities

• Act as the marketing business partner for FactSet's Data Solutions business and connected priorities, working autonomously and with direct manager to understand sales targets and strategic initiatives.
• Collaborate with product management teams to develop and update value propositions, target markets, and buyer personas for existing and new data products.
• Build marketing plans for existing solutions and launch plans for new solutions, including positioning, regional focus, audiences, tactics, goals, and schedules.
• Coordinate and manage marketing plans across teams, drive execution of multi-channel campaigns, and optimize tactics to meet program goals.
• Create assets to support sales and marketing processes, and leverage sales and client success channels to educate client-facing teams on solutions.
• Analyze marketing plans and programs to make data-driven decisions, and communicate campaign and event reports to stakeholders.
• Increase expertise in go-to-market best practices, product positioning, strategic planning, and campaign orchestration.
• Ensure proper tracking and collaboration across marketing technology platforms, and work effectively within teams and with external vendors.

Requirements

• 5+ years' experience within the Fintech sector, in client-facing, product management, or marketing roles.
• Understanding of the financial industry, including key workflows and buyer personas.
• Knowledge of the Market Data, Analytics, and Technology landscape that FactSet provides solutions within, and awareness of the competitive environment.
• Experience in building B2B value propositions, launching solutions, and managing marketing programs.
• Highly organized, detail-oriented, adaptable to change in a fast-paced environment, and self-motivated.
• Excellent communication skills and demonstrated professionalism.
• Bachelor's degree is required.

Nice to Have

• Experience working with cross-functional teams and external vendors.
• Knowledge of marketing technology and analytics tools.
• Experience in strategic marketing planning and campaign optimization.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Support for total well-being including health, life, and disability insurance, retirement plans, and employee stock purchase program.
• Paid time off for holidays, family leave, and wellness days.
• Flexible work accommodations to support work/life harmony.
• A global community focused on volunteerism and sustainability.
• Career progression planning with dedicated learning and development time.
• Business Resource Groups fostering connection, growth, and belonging.