Product Marketing Specialist

About the Role

Key Responsibilities

• Key role in the creation and implementation of marketing campaigns and product launches
• Conduct market research and competitive analysis to support product positioning
• Develop and update marketing collateral, including brochures, presentations, and sales tools
• Serve the product marketing team in facilitating cross-functional activities
• Monitor and report on the effectiveness of marketing campaigns
• Assist in organizing and managing customer and partner events, webinars, and trade shows
• Gather feedback from customers and partners to inform product development and marketing strategies
• Collaborate with the sales team to gather feedback and insights on marketing materials
• Manage marketing databases and ensure accurate and up-to-date information of market analysis, competitive activity, and customer needs/desires
• Support periodic reviews with Sales/Marketing leadership that present go-to-market materials, content, messaging, strategies, and results
• Deliver consistent, professional product marketing and sales materials
• Create information using appropriate distribution channels ranging from traditional print to digital and social media to drive business strategy for capabilities and products
• Support tradeshows, targeted direct selling events, and technical symposia
• Perform analytical and research activities in support of business development, strategic planning, proposal development, and marketing services
• Ensure all advertising is consistent with company branding and upholds the company's reputation
• Provide administrative support to the product marketing team as needed

Requirements

• Bachelors degree or equivalent plus a minimum of 5 years of relevant experience; or Master's degree plus a minimum of 3 years of relevant experience in the Cyber, Defense, and/or Aerospace products industry
• Ability to obtain a Department of Defense Secret security clearance at time of hire
• Knowledge of development and coordination of marketing communication programs
• Considerable knowledge of marketing communications, public relations, program and product marketing, trade shows, business development, and technical/business issues
• Proficiency in creating engaging marketing materials including brochures, presentations, and digital content
• Proficient knowledge of marketing concepts, practices, and tools such as CRM software, marketing automation tools, and analytics platforms
• Ability to enthusiastically evangelize GDMS Space, Cyber, and Intelligence Systems (SC&I) products and develop messaging for target markets
• Knowledge of SC&I SNVP & PSP products and technologies including current and potential applications
• Understanding of the needs, strategies, and motivations of SC&I customers
• Proficient written, verbal, and presentation communication skills
• Ability to present product marketing plans, campaigns, and review results and progress
• Ability to understand specific areas within assigned markets, including budgets, customer priorities, mission gaps, and market dynamics
• Willingness and ability to travel up to 30% to marketing events and corporate activities
• Strong interpersonal, communication, and collaboration skills
• Ability to thrive in a highly interactive team environment
• Familiarity with government contracting practices and regulations regarding acquisition
• Ability to develop and propose solutions to marketing challenges of moderate scope and complexity

Nice to Have

• Experience with strategic planning and business development activities
• Experience organizing and managing customer and partner events

Qualifications

• Bachelor's or Master's degree in relevant field
• Minimum of 3-5 years of relevant experience in defense, aerospace, or cyber industries

Benefits & Perks

• Highly competitive benefits package
• Flexible work environment where contributions are recognized and rewarded