Associate Marketing Manager, CPG

About the Role

Key Responsibilities

• Support the Brand Marketing Manager in brand marketing initiatives to support business growth objectives for the Peet's portfolio of brands.
• Lead brand, category, and competitive analyses to monitor performance, identify portfolio optimization opportunities, and inform prioritization.
• Track new item performance, partnering with Sales and Analytics teams to present updates on innovation and provide recommendations.
• Manage the day-to-day execution of innovation items, working closely with Sales Planning, Creative Services, and the Coffee Team.
• Manage Peet's Coffee packaging projects, collaborating with Creative Services and Supply.
• Lead launch strategy and marketing programs for new items, including digital, in-store tactics, paid social, partnerships, and sampling, partnering with agencies, PR/Comms, and Creative Services.
• Work closely with Sales and the Coffee team to create compelling sales materials to support sell-in of new items.
• Manage relationships with partner brands and support key initiatives.

Requirements

• 3+ years of CPG Marketing experience.
• BA/BS degree in business, marketing, or a related field.
• Project management experience.
• Strong verbal and written communication skills.
• Entrepreneurial, can-do mindset and strong drive for results.
• Strong analytical and critical thinking skills, with experience pulling and analyzing data.
• Highly organized, detail-oriented, and able to manage multiple projects against timelines.

Qualifications

• Bachelor's degree in business, marketing, or related field.

Benefits & Perks

• Comprehensive health, dental, and vision plans.
• A superior 401(k) plan.
• Various paid time off programs.
• Employee discount/perks.
• Life insurance.
• Disability insurance.
• Flexible spending accounts.
• Employee referral bonus program.