Associate Marketing Manager - Northern California

About the Role

Key Responsibilities

• Support the Marketing Manager in identifying, implementing, and executing relevant local media partnerships, events, sponsorships, etc., to support the overall brand, business, and consumer plan for the cluster.
• Lead local activation of highly innovative, cut-through brand building programs.
• Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines.
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement.
• Partner with the commercial team to educate, plan, and evaluate agency execution of assigned brand initiatives.
• Serve as the primary point of contact for consumer marketing agency ambassador team members working in the field, ensuring optimal resourcing.
• Manage local consumer marketing funds and provide input into local resource allocation decisions.
• Serve as a critical resource for local consumer and competitive insights.
• Champion brand building by providing category/portfolio/brand expertise and conducting tastings and brand education training.

Requirements

• At least 3 years of marketing experience in a consumer goods, music, media, sports, or other experiential environment, with demonstrated experience in developing, executing, and managing brand programs.
• Strong analytic skills with the ability to turn insights into actions.
• Impeccable vendor and budget management skills, with the ability to operate independently to negotiate contracts and execute programming.
• Experience working with and managing outside agencies, including POS development and advertising.
• Strong verbal and written communication skills, with the ability to build productive relationships across all levels, functions, and cultures.
• Demonstrated ability to work on projects with cross-functional teams to meet consensus goals and manage through influence.
• Proven ability to develop and execute innovative big ideas that grow brands.
• Highly organized with the ability to manage multiple priority projects simultaneously.
• Strong results orientation with a track record of superior financial performance.
• Ability and willingness to travel up to 35% of the time, including some weekends.
• Ability to work in a high-pressure environment, meet deadlines, and coordinate multiple projects.

Nice to Have

• Experience in a consumer goods, music, media, sports, or experiential environment.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Base pay range of $90,000 - $115,000 plus a 25% cost of labor allowance, bringing total pay to $112,500 - $143,750, paid semi-monthly.
• Short-term target bonus of $14,200, paid annually contingent on performance.
• Total Rewards program designed to engage employees and ensure sustainable growth.
• Premium employee experience with equitable pay structures and a range of benefits.