Associate Paid Media Search Manager

About the Role

Key Responsibilities

• Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Bing Ads, with the potential to expand across other channels and tactics.
• Partner with agencies and internal brand teams to translate creative strategies and vision into effective media plans.
• Set measurable goals to demonstrate expectations and ongoing improvement.
• Recommend best practices, identify expansion opportunities, and present findings to leadership.
• Prepare monthly and quarterly media performance reports to analyze category trends, measure media effectiveness, and perform competitive benchmarking.
• Pace budgets, adjust bids, track KPIs, and optimize campaigns to meet internal goals and targets.
• Collaborate with internal media teams to identify key learnings and develop full funnel campaigns supporting product launches.
• Interact with multiple internal business units to align on product direction.
• Assist the Retail Media Manager with overall strategies, budget, and campaign management.
• Continuously optimize campaigns by implementing new keywords, ad copy, bid strategies, etc., to keep accounts updated and facilitate testing and learning.
• Meet with vendor partners regularly to identify media improvements and stay current on best practices.

Requirements

• Bachelor's Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field.
• Minimum 3-5 years of experience in advertising, media management, and/or media buying.
• Hands-on experience in paid search, planning, and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms.
• Related analytics experience or a willingness to learn analytics tools.
• Interest in managing paid search campaigns with experience building and launching accounts across multiple search engines including Google Ads, Google Display Network, Google Analytics, and Bing.
• Strong attention to detail and communication skills.
• Ability to take initiative and fully own projects.
• Strong Excel and Data Analysis skills.

Nice to Have

• Experience with media analysis and competitive benchmarking.
• Experience working with agencies and internal teams to develop media strategies.
• Knowledge of full funnel campaign development.

Qualifications

• Educational background in Communications, Marketing, Advertising, Public Relations, Media Studies, Business, or related fields.

Benefits & Perks

• Competitive salary range of $55K - $88K USD, with potential for bonuses or incentives.
• Comprehensive health plans and a market-leading 401(k) program with company contribution.
• Product discounts and flexible time off benefits, including half-day summer Fridays.
• Inclusive fertility and adoption benefits.
• Participation in Employee Resource Groups supporting inclusivity and belonging.