Associate Social Strategist, Innovation (7008372)

About the Role

Key Responsibilities

• Expand the overall profile of Social Strategy for Taco Bell to elevate and maintain customer relevance across our key pillars.
• Lead and cross-functionally manage social campaigns that support marketing initiatives from brief to execution.
• Provide comprehensive progress-reports and in-depth strategic insights to leadership and cross-functional partners.
• Partner with Brand Experience and PR team to build big, integrated ideas that generate buzzy cultural moments.
• Collaborate closely with the brand partner and category teams to ensure brand objectives, messaging and key performance indicators are being met.
• Provide thought leadership to motivate teams and have them buy-in to your vision.
• Leverage a deep understanding of internet culture to ensure all content seamlessly integrates with the platform and effectively connects with our target audience.
• Develop and execute individual/tactical social plans related to key spaces, partnering with creative and extended team on opportunities and tactical roll out plans.
• Identify the appropriate paid/owned/earned tactics and channels for each initiative and integrate with the broader omni-channel ecosystem.
• Provide guidance and strategic counsel to creative team on relevant content formats.
• Lead with a strong yet empathic mindset and engage actively in all aspects of the job, emphasizing attention to detail.
• Collaborate closely with the Evergreen social strategy lead to ensure alignment with big business objectives and social strategy.

Requirements

• 4+ years experience working in social media.
• Engaged daily in the evolving landscape of internet culture and trends with a passion and profound comprehension of the social media ecosystem.
• Fluent in providing clear and productive creative direction as well as experience writing and receiving briefs.
• Proven ability to enhance social creative ideation, maximize integrated strategies, and create breakthrough opportunities.
• Ability to inspire Creative teams.
• Comfort and confidence with emerging forms of content, channels, and technology.
• Strong collaboration skills.
• Exceptional communication skills — on the page and in presentation.
• Outstanding organizational skills with meticulous attention to detail.
• Committed to a hands-on approach, ensuring tasks are executed with precision.

Nice to Have

• Experience working with external award-winning agency partners.
• Deep understanding of internet and pop culture trends to inspire creative teams.

Qualifications

• Educational background is not explicitly specified, but 4+ years of social media experience is required.

Benefits & Perks

• Hybrid work schedule (onsite Tues, Wed, Thurs) and flexible Fridays.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, carwash.
• Onsite gym with fitness classes and personal trainer sessions.
• Up to 4 weeks of vacation per year plus holidays and volunteer time off.
• Generous parental leave and adoption assistance.
• 401(k) with 6% matching contribution and immediate vesting.
• Comprehensive medical & dental benefits including prescription coverage.
• Discounts, free food, swag, and other perks.