Associate Vice President, Acquisition Marketing (Insurance Brands)

About the Role

Key Responsibilities

• Define and execute the enterprise acquisition go-to-market strategy for the Insurance business segment portfolio of brands and products.
• Leverage customer segmentation and targeting to focus acquisition efforts on the most profitable growth strategies.
• Support efforts to build awareness and consideration of enterprise brands, including developing call-to-action messaging that demonstrates proof points of differentiation.
• Partner with Brand, Product, and Portfolio Management teams on integrated strategies for Medicare sales seasons (AEP, OEP, SEP).
• Develop customer-first journeys to deliver the right message at the right time and place, enhancing customer value at every touchpoint.
• Own the direct marketing test and learn agenda to optimize marketing effectiveness and efficiency across media channels.
• Collaborate with stakeholders to understand business segment and customer dynamics, performance goals, and priorities.
• Help define and promote how brand and product communications work together to drive growth and customer loyalty.
• Work with marketing partners and agencies to ensure consistency, on-brand creative, and standard methodologies across all channels and campaigns.
• Motivate and lead high-performing teams to meet business and customer objectives.

Requirements

• A bachelor's degree is required; a master's degree in business is highly desirable.
• 10-15+ years of responsible experience in acquisition marketing strategy for a large brand.
• Proven track record of leading sizable, diverse teams and managing large budgets.
• Deep understanding of data-driven insights to inform marketing strategy and decision-making.
• Extensive multichannel marketing experience with digital and social media expertise.
• Hands-on experience with marketing automation platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer).
• Ability to develop and optimize integrated campaigns across paid, owned, and earned channels.
• Strong leadership, collaboration, and stakeholder engagement skills.
• Comfort operating in a regulated industry and managing large budgets or P&L.

Nice to Have

• Experience in financial services or healthcare marketing is a plus.

Qualifications

• Bachelor's degree required.
• Master's degree in business or related field is highly desirable.

Benefits & Perks

• Competitive benefits supporting whole-person well-being, including medical, dental, and vision insurance.
• 401(k) retirement savings plan.
• Paid time off, holidays, volunteer time off, paid parental and caregiver leave.
• Short-term and long-term disability insurance.
• Life insurance and other wellness opportunities.