E2E Digital Performance Lead - Lead Digital Customer Growth

AT&T

Atlanta, GA

Full Time

Senior

144k-216k

2 days ago

Job Description

About the Role

The Lead, End-to-End Digital Performance is responsible for overseeing the health of the entire digital sales funnel. The ideal candidate will have strong business acumen, a background in analytics, and experience in digital campaign implementation and optimization. This role involves monitoring key funnel metrics, identifying risks and opportunities for improvement, and communicating insights to a diverse cross-functional team. The position is based in Dallas, TX, Bothell, WA, or Atlanta, GA, requiring a minimum of 5 days per week in the office, with no relocation offered.

Key Responsibilities

Analyze complex datasets and present actionable insights during weekly cross-functional calls
Coordinate with partners to address funnel issues and identify optimization opportunities
Benchmark AT&T's digital performance against industry standards and internal goals, and implement data standardization best practices

Requirements

Preferred: Bachelor's degree in Business, Marketing, Analytics or related field
5+ years of experience in digital marketing or go-to-market (GTM) execution
Advanced proficiency in SQL, Snowflake, Python, Power BI, and Tableau
Strong ability to synthesize data and deliver actionable recommendations
Skilled in tailoring communications for diverse, cross-functional audiences
Experience collaborating with cross-functional teams
Familiarity with content and campaign performance tools
Experience in digital technology delivery
Background in telecom, digital media, or subscription-based models
Experience with tagging implementation and analytics, such as Adobe, Quantum Metrics, and Google Analytics

Nice to Have

Demonstrated success in end-to-end performance management
Experience presenting executive-level reports
Skilled in aligning operations across multiple execution channels

Qualifications

Educational background in Business, Marketing, Analytics or related field (preferred)

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phones

Working at AT&T

AT&T fosters a culture of innovation, collaboration, and integrity. Employees are empowered to make a difference through company-sponsored initiatives and networking within employee groups. The company values honesty, trustworthiness, and operating with integrity, promoting success based on individual merits and abilities without discrimination.

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