AssociateCommunications & Events Coordinator Marketing and Communications Analyst (Traverse City, Michigan, United States, 49684)

About the Role

Key Responsibilities

• Create and schedule regular social media posts (2x/week) across LinkedIn, Facebook, Instagram, etc.
• Prepare and send email campaigns (2x/month) tailored to audience and industry.
• Update and maintain website content to reflect current messaging, offerings, and industry standards.
• Ensure consistency with brand guidelines across U.S. and China websites.
• Monitor engagement across social and email platforms and summarize performance stats.
• Research new trade show opportunities to increase product and brand visibility.
• Maintain Cone Drive's trade show profiles and listings on organizer websites.
• Manage product display needs via the CEI system.
• Pull and organize leads post-show for sales follow-up.
• Coordinate registrations, travel logistics, and show materials.
• Assist in development of new displays and event collateral.
• Help develop white papers, case studies, and success stories.
• Support advertising placement with industry affiliations (AGMA, AHTD, PTDA, A3, AEM).
• Track competitor advertising and surface new digital ad opportunities.
• Maintain business card orders, marketing literature shipments, and swag requests.
• Monitor the marketing inbox and route inquiries as needed.
• Help grow Cone Drive's visibility in the local community through sponsorships, partnerships, and outreach initiatives.
• Maintain and monitor the marketing department budget, including tracking expenditures and reconciling invoices.
• Submit credit card expenses and check requests for vendors.
• Manage ZoomInfo licenses and user access.
• Prepare and distribute sales kits and promotional materials.
• Provide monthly summaries and basic reporting on email and advertising performance.

Requirements

• Associates Degree in Business Administration or related; or equivalent combination of education and experience.
• 7-10 years' administrative experience in events, customer service, marketing coordination, or similar roles.
• Comfortable with Microsoft Office, social media platforms, and basic online tools.
• Familiarity with email platforms (e.g., Mailchimp), ZoomInfo, Canva, or the Adobe Suite is helpful but not required.
• Highly organized and detail-oriented.
• Self-driven and proactive in seeking out tasks.
• Excellent written and verbal communication skills.
• Dependable with the ability to meet deadlines.
• Curious and willing to learn new tools and terms.

Nice to Have

• Familiarity with email platforms like Mailchimp.
• Experience with ZoomInfo, Canva, or Adobe Suite.

Qualifications

• Associates Degree in Business Administration or related field.
• 7-10 years of relevant administrative experience.

Benefits & Perks

• Opportunities for growth and professional development.
• Support for technical innovations in various real-world applications.
• A tight-knit team environment.