(Associate/Senior) Growth Architect, SEO/AEO/AIO, United States - BCG X

About the Role

Key Responsibilities

• Develop and execute a comprehensive SEO/AEO/AIO (Search, Answer, and Artificial Intelligence Engine Optimization) strategy to increase organic search visibility and drive high-quality traffic.
• Conduct in-depth keyword and AI question research, competitive analysis, and content optimization to improve search rankings and listings across multiple properties.
• Implement technical SEO/AEO/AIO best practices, including site architecture, mobile optimization, crawlability, indexing, and structured data markup.
• Collaborate with content, social media, and paid search teams to create a cohesive digital marketing strategy.
• Partner with web development teams to ensure SEO-friendly website design, performance, and accessibility.
• Develop and oversee link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance metrics, providing insights and recommendations to improve ranking and conversions.
• Stay updated on industry trends, algorithm changes, and emerging SEO/AEO/AIO technologies to maintain a competitive edge.
• Lead SEO/AEO/AIO audits and present actionable recommendations to stakeholders.
• Manage relationships with external agencies and tools, ensuring maximum ROI from SEO initiatives.

Requirements

• 2 - 4+ years of professional experience in industry, consulting, or agency.
• Proven success in SEO strategy and delivering measurable improvements in rankings, traffic, and conversions.
• Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
• Experience and genuine curiosity around Answer Engine and (AEO) and Artificial Intelligence role in information gathering and how best to position products and services for success in these emerging engines (Gemini, Perplexity, SearchGPT etc.).
• Deep understanding of on-page, off-page, and technical SEO best practices.
• Experience working with enterprise-level websites and e-commerce platforms.
• Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.).
• Strong analytical mindset with the ability to interpret data and provide strategic recommendations.
• Excellent communication and collaboration skills, with the ability to educate and influence stakeholders.
• Willingness to travel as needed.

Nice to Have

• Experience with Answer Engine Optimization (AEO) and Artificial Intelligence in digital marketing.
• Experience working with enterprise-level websites and e-commerce platforms.
• Knowledge of emerging engines like Gemini, Perplexity, SearchGPT.

Qualifications

• Bachelor's or Master's degree in marketing, business, or a related field.
• Degree programs (including part-time) must be completed before starting at BCG.

Benefits & Perks

• First-year base salary for Growth Architect: $110,000 - $145,000 USD; for Senior Growth Architect: $157,000 - $190,000 USD.
• Annual discretionary performance bonus and profit sharing.
• Comprehensive health coverage with zero-dollar premiums for employees and eligible family members.
• Low copays for doctor visits, urgent care, and prescriptions.
• Dental coverage, including orthodontia benefits.
• Vision insurance for glasses and contact lenses.
• Reimbursement for gym memberships and fitness activities.
• Fully vested profit-sharing retirement contributions and optional 401(k).
• Paid parental leave, elective egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including holidays, vacation days, and office closure during holidays.
• Paid sick time as needed.