(Associate/Senior) Growth Architect, SEO/AEO/AIO, United States - BCG X

The Boston Consuling Group

New York, NY

Full Time

Mid Level

110k-145k

6 days ago

Job Description

About the Role

Boston Consulting Group (BCG) partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was founded in 1963 and is known for pioneering business strategy. The firm helps clients with total transformation, enabling growth, building competitive advantage, and driving bottom-line impact through a combination of digital and human capabilities. BCG X is a diverse team of over 3,000 tech experts working across industries to create innovative solutions for complex societal challenges, leveraging BCG's global network to build game-changing businesses, products, and services while fostering career growth.

Key Responsibilities

Develop and execute a comprehensive SEO/AEO/AIO (Search, Answer, and Artificial Intelligence Engine Optimization) strategy to increase organic search visibility and drive high-quality traffic.
Conduct in-depth keyword and AI question research, competitive analysis, and content optimization to improve search rankings and listings across multiple properties.
Implement technical SEO/AEO/AIO best practices, including site architecture, mobile optimization, crawlability, indexing, and structured data markup.
Collaborate with content, social media, and paid search teams to create a cohesive digital marketing strategy.
Partner with web development teams to ensure SEO-friendly website design, performance, and accessibility.
Develop and oversee link-building strategies to enhance domain authority.
Monitor and analyze SEO performance metrics, providing insights and recommendations to improve ranking and conversions.
Stay updated on industry trends, algorithm changes, and emerging SEO/AEO/AIO technologies to maintain a competitive edge.
Lead SEO/AEO/AIO audits and present actionable recommendations to stakeholders.
Manage relationships with external agencies and tools, ensuring maximum ROI from SEO initiatives.

Requirements

2 - 4+ years of professional experience in industry, consulting, or agency.
Proven success in SEO strategy and delivering measurable improvements in rankings, traffic, and conversions.
Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
Experience and genuine curiosity around Answer Engine and (AEO) and Artificial Intelligence role in information gathering and how best to position products and services for success in these emerging engines (Gemini, Perplexity, SearchGPT etc.).
Deep understanding of on-page, off-page, and technical SEO best practices.
Experience working with enterprise-level websites and e-commerce platforms.
Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.).
Strong analytical mindset with the ability to interpret data and provide strategic recommendations.
Excellent communication and collaboration skills, with the ability to educate and influence stakeholders.
Willingness to travel as needed.

Nice to Have

Experience working with enterprise-level websites and e-commerce platforms.
Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.).
Passion for digital marketing, innovation, and continuous learning.

Qualifications

Bachelor's or Master's degree in marketing, business, or a related field (must be completed before starting).

Benefits & Perks

First-year base salary for Growth Architect: $110,000 - $145,000 USD; for Senior Growth Architect: $157,000 - $190,000 USD.
Annual discretionary performance bonus and profit sharing.
Comprehensive benefits including full coverage of medical, dental, and vision insurance with zero-dollar premiums.
Low copays for doctor visits, urgent care, and prescriptions.
Dental coverage including orthodontia benefits.
Vision insurance for glasses and contact lenses.
Reimbursement for gym memberships and fitness activities.
Fully vested profit-sharing retirement fund contributions and optional 401(k).
Paid parental leave, elective egg freezing, surrogacy, and adoption reimbursement.
Generous paid time off including holidays, office closure during Christmas/New Year, and 15 vacation days per year.
Paid sick time as needed.

Working at The Boston Consuling Group

BCG fosters a collaborative, innovative, and growth-oriented environment. The firm emphasizes continuous learning, personal and professional development, and making a positive societal impact through its work. BCG values diversity, inclusion, and a commitment to equal opportunity employment.

Apply Now