Automotive Business Marketing Director

About the Role

Key Responsibilities

• Responsible for Go to Market (GTM) strategies with OEM gatekeepers and buyers, including providing constructive feedback for business success.
• Develop new business engagement models and articulate rules of engagement between MediaTek and automotive OEMs and Tier 1 suppliers.
• Conduct TAM/SAM/SOM analysis and target ROI, revenue, and gross margins to ensure financial success.
• Formulate pricing strategies based on business goals, value proposition, and competitive landscape.
• Deliver executive report-outs covering strategy, business updates, and technical topics.
• Support OEMs with their transition from current E/E architecture to MediaTek's architecture and present MediaTek's technology roadmap.
• Understand the US automotive market, including OEM plans for electrical/electronic architecture and Software Defined Vehicles (SDV).
• Collaborate with European teams to understand OEM and Tier 1 interactions across continents.

Requirements

• Understanding of the US automotive market, especially the Detroit 3 and other OEMs, as well as Tier 1 suppliers.
• Knowledge of OEM plans for electrical/electronic architecture and Software Defined Vehicles (SDV).
• Ability to present MediaTek's technology roadmap and support OEMs in architecture transition.
• Strong communication skills (written and verbal) and executive presence.
• Knowledge of the current state of electronic and software technology in the auto industry.
• Minimum of 10 years of experience in automotive semiconductor or related industries.
• At least 5 years of experience in strategic planning or business development.
• Willingness to travel internationally (at least 30%).
• Location flexibility in San Jose or Detroit, MI.

Nice to Have

• Experience working with European teams and understanding cross-continental collaboration.

Qualifications

• Educational background is not explicitly specified, but extensive industry experience is required.

Benefits & Perks

• Performance bonus, short and long term incentive programs.
• Comprehensive health insurance coverage.
• Life and disability insurance.
• Savings plan, 401K.
• Company paid holidays and Paid time off (PTO).
• Parental leave.