AVP, Belk Rewards Marketing Manager

About the Role

Key Responsibilities

• Partnering with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales, and net income.
• Partnering with the Belk client to develop acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, research, and campaign performance.
• Managing all components of direct marketing programs from design to execution, ensuring compliance and regulatory adherence, achieving desired results, and maintaining timelines and budgets.
• Tracking and maintaining the marketing programs budget with client alignment.
• Defining, executing, and managing customer and associate research with internal and external partners.
• Providing thought leadership to influence SYF and Belk business strategies based on customer, financial, and data-driven insights.
• Developing business case presentations and action plans to drive marketing strategies, including targeting, test design, cross-channel optimization, product opportunities, and cost/benefit analysis.
• Supporting various areas of focus as identified by internal and client needs.
• Performing other duties and/or special projects as assigned.

Requirements

• Bachelor's degree or high school diploma with 8 years of experience in a marketing or customer analytics role in the financial services, credit card, or payments industry.
• 4+ years of progressive experience in a marketing role at a multi-product/multi-channel financial services or retail organization.
• Proficient in MS Office suite, especially PowerPoint, Word, and Excel.
• Ability to manage multiple programs simultaneously for on-time and on-budget delivery.
• Strong project management skills and excellent communication skills, both written and verbal.
• Relationship management experience with cross-functional business partners and executive leadership.
• Ability to organize and maintain a cross-functional, team-based approach to initiatives.
• Experience working on web analytics, tracking performance from advertisement through to transaction completion.
• Legal authorization to work in the U.S. and willingness to undergo background checks and drug testing.

Nice to Have

• Graduate degree in Marketing.
• Experience in defining and implementing out-of-client/retailer spend programs.
• Knowledge of pertinent laws and regulations impacting financial services products (e.g., FCRA, UDAAP, Card Act, etc.).
• Experience with CRM and MRM information management and workflow systems.
• Strong innovation, interpersonal, and presentation skills.
• Proven management and leadership skills.
• Experience in web analytics and performance tracking.

Qualifications

• High school diploma or GED, or Bachelor's degree.

Benefits & Perks

• Salary range of $90,000 - $155,000 annually, with eligibility for an annual bonus based on performance.
• Work from home flexibility, with occasional in-office engagement activities.
• Comprehensive benefits package (implied but not explicitly detailed in the description).