AVP, Consumer Banking Experience & Engagement

PenFed Credit Union

McLean, VA

Full Time

Director

14 days ago

Job Description

About the Role

The AVP, Consumer Banking Experience & Engagement is responsible for end-to-end digital (mobile and online) experience and engagement across all consumer banking product lines at PenFed. The role involves driving growth and strategic innovation through planning and execution of digital tools, platforms, technologies, services, and processes. The position requires collaboration with various internal teams to ensure the digital experience aligns with overall product strategy and enhances member engagement, with a focus on credit cards and rewards. PenFed values providing world-class service to its members, fostering a supportive team environment, and promoting member growth and education.

Key Responsibilities

Develop near and long-term digital strategies from design to implementation for the consumer bank related to experience and engagement.
Ensure roadmaps for the digital journey align with current and future business needs, emphasizing credit card engagement and rewards.
Integrate the digital experience roadmap with UI/UX design and software development processes.
Align and own KPIs across consumer banking products to digital strategies to drive applications, loan originations, and member engagement.
Design, execute, and analyze complex, multi-channel marketing initiatives through collaboration with other departments.
Manage the P&L to meet business plan expectations, focusing on membership growth, product adoption, and profitability.
Provide product performance reporting to executive management, including industry benchmark data.
Establish enterprise-wide buy-in to improve and expand the digital experience for all consumer banking members.
Leverage data and technology to analyze results, manage performance, and improve the member experience.
Create requirements/user stories and coordinate work efforts across teams using agile methodologies.
Recruit, mentor, and develop a product management team.

Requirements

Bachelor's Degree in business or marketing; Master's Degree preferred.
Minimum of ten (10) years' experience in digital experience, technical product, and program management/development in banking, credit union, or fintech industries.
At least five (5) years' direct management experience.
Experience with credit card engagement, rewards, and digital experience.
Proven ability to influence senior executives and cross-functional teams.
Excellent communication skills across all organizational levels.
Experience with Agile & Scrum methodologies.
Ability to define digital experience best practices and develop prioritization frameworks.
Experience designing user interfaces with wireframes and mockups.
Ability to work in a fast-paced, continuous software development environment.

Nice to Have

Experience with program strategies and roadmaps.
Experience with credit card rewards and digital engagement initiatives.

Qualifications

Bachelor's Degree in business or marketing (Master's preferred).
Minimum of ten (10) years' experience in relevant digital and product management fields.

Benefits & Perks

Lucrative benefits package including medical, dental, and vision plans.
Paid time off and 401k with employer match.
On-site fitness facilities at larger locations.
Work in a hybrid environment with flexible work arrangements.

Working at PenFed Credit Union

PenFed values a supportive and inclusive work environment, emphasizing service excellence, innovation, and member growth. The organization promotes diversity, equal opportunity, and reasonable accommodations for employees, fostering a culture of respect, collaboration, and continuous improvement.

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