AVP, Consumer Banking Experience & Engagement

About the Role

Key Responsibilities

• Develop near and long-term digital strategies from design to implementation for the consumer bank as it pertains to both experience and engagement.
• Ensure roadmaps for the consumer digital journey align with the current and future needs of the business with a strong emphasis on credit card becoming cutting edge for both engagement and rewards.
• Integrate the digital experience roadmap with the UI/UX design and software development process.
• Align and own KPIs across consumer banking products to near and long-term digital strategies with a roadmap to drive applications, loan originations, and member engagement.
• Design, execute and analyze complex, highly strategic, multi-channel marketing initiatives through partnership and collaboration with peers in other departments.
• Manage the P&L ensuring business plan expectations are achieved with a focus on growing membership, product adoption and driving profitability.
• Provide product performance reporting to executive management that is inclusive of consumer bank product performance as well as industry benchmark data.
• Integrate the digital experience strategy and roadmap with product, technology, and marketing with a joint agile development process.
• Establish an enterprise-wide buy-in and commitment toward broadly improving and expanding the digital experience for all consumer banking.
• Leverage data and technology to analyze results, manage performance, and constantly improve the member experience.
• Take the lead in creating requirements/user stories and orchestrating work efforts / sprints across internal and partner teams.
• Recruit and mentor a product management organization and provide coaching and development opportunities for team members.
• Assist with special product strategy projects as needed.

Requirements

• Equivalent combination of education and experience is considered.
• Bachelor's Degree in business or marketing required, Master's Degree preferred.
• Minimum of ten (10) years' experience in digital experience, technical product and program management/development in credit union, banking and/or fintech industries.
• Minimum of five (5) years' direct management experience.
• Expertise and experience in defining and building out program strategies and roadmaps.
• Experience with credit card engagement, rewards, and digital experience.
• Proven ability to address and persuade multiple constituencies including senior executives.
• Demonstrated ability to influence cross function teams.
• Excellent communicator across all levels within an organization providing clarity to complex concepts and solutions.
• Experience with Agile & Scrum best practices required.
• Experience defining the digital experience best practices and developing prioritization frameworks.
• Ability to deliver initiatives from conception through completion on time, within budget, and on or beyond scope.
• Experience designing simple and intuitive user interfaces with the ability to create examples through wire frames and mockups.
• Ability to work at the pace of a continuous software development environment using short releases.
• This position will supervise employees.
• Ability to travel to various worksites and be on-call is required.

Nice to Have

• Experience with credit card rewards programs.
• Experience with UI/UX design and wireframing.
• Experience in a high-growth digital banking environment.

Qualifications

• Bachelor's Degree in business or marketing (required).
• Master's Degree (preferred).
• Minimum of ten (10) years' experience in digital experience, product, and program management in banking/fintech industries.
• Minimum of five (5) years' direct management experience.

Benefits & Perks

• Lucrative benefits package including medical, dental and vision plans.
• Plenty of paid time off.
• 401k with employer match.
• On-site fitness facilities at larger locations.