AVP, Demand Generation

About the Role

Key Responsibilities

• Build and execute on marketing campaigns, creating integrated/multi-channel campaigns that drive the marketing funnel and generate qualified leads for the sales team.
• Manage a growing team of demand generation/marketing programs professionals who run multiple end-to-end integrated campaigns.
• Work across product and service teams, technology partners, sales, and marketing to deliver against business goals.
• Drive performance through a results-driven experimental approach, testing new channels and techniques.
• Track and report on marketing campaigns using tools like Marketo, DemandBase, Salesforce.com, Google Analytics, Tableau, and others; adjust strategies to meet business goals.
• Create project plans and tracking tools to deliver marketing plans on time and within budget; report progress to senior management.
• Collaborate with senior leadership to develop strategic initiatives to improve products, services, operations, and overall business performance.
• Recruit, mentor, develop, and motivate a high-performing team of campaign marketers.
• Partner with vendors and agency partners to enhance performance in online and offline channels.
• Maintain compliance with Inovalon’s policies, procedures, and mission statement, including confidentiality and HIPAA requirements.
• Perform duties necessary for operational and financial success of the company.

Requirements

• Minimum of 12 years of well-rounded marketing experience with a focus on B2B SaaS; healthcare experience strongly preferred.
• Minimum of 5 years of managing demand generation teams.
• Hands-on experience managing and optimizing the Demand Gen tech stack.
• Results-oriented with a proven track record of meeting or exceeding revenue growth targets.
• Strong understanding of sales and marketing analytics.
• Ability to collaborate, influence, and manage people who are not direct reports.
• Strong execution skills with strategic thinking and tactical action ability.
• Self-motivated with strong prioritization skills and attention to detail.
• Bachelor's degree in marketing, management, or relevant field is required.
• Master's degree is preferred.

Nice to Have

• Healthcare experience.

Qualifications

• Bachelor's degree in marketing, management, or relevant field.
• Master's degree preferred.

Benefits & Perks

• Competitive salary and benefits package.
• Performance-based incentives may be available.
• Base compensation range of $180,500-$240,700 USD.
• Health insurance, life insurance, company-paid disability, 401k, paid time off, and more.