AVP, Digital Marketing

About the Role

Key Responsibilities

• Lead the planning and execution of integrated digital marketing initiatives across key touchpoints, including CRM, direct marketing, relationship marketing, and sales enablement collateral.
• Design and implement targeted CRM and lead generation campaigns to support the company's core business lines: Corporate Services, Market Data, and OTC Link.
• Develop engaging content for the @OTCMarkets social media channels to enhance brand visibility and drive engagement with key audiences.
• Create a wide range of marketing and sales assets, including blog posts, webinars, videos, fact sheets, case studies, and press releases.
• Analyze both quantitative and qualitative data to assess the effectiveness of marketing initiatives and optimize future campaigns.
• Provide support for sponsored in-office and external events.
• Contribute to the evolution of the OTC Markets brand through consistent messaging, creative storytelling, and strategic marketing efforts.

Requirements

• Minimum of 6 years of relevant B2B marketing experience, preferably within financial services, capital markets, or related industries.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Deep understanding of digital marketing channels, with a strong emphasis on CRM, content marketing, and lead generation strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Strong analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Highly collaborative team player with a proven ability to work effectively across departments and with senior leadership.
• Experience with social media and content strategy and tools such as Google Analytics, Storyblok, WordPress, Canva, and Sprout Social.
• A proactive, detail-oriented, and results-driven approach to marketing execution.

Nice to Have

• Experience managing multi-channel campaigns across digital, CRM, social media, SEO, and content marketing.
• Knowledge of the financial services or capital markets industry.

Benefits & Perks

• Generous Paid Time Off (PTO)
• Health, Dental, and Vision Coverage
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Dependent & Healthcare Limited Purpose Flexible Spending Account (LPFSA)
• Generous Paid Parental Leave Program
• Annual bonus and Stock Incentive Program
• 401(K) Plan - Retirement
• Commuter Transit & Parking Program
• Income Protection (Life Insurance, Short- & Long-Term Disability)
• Voluntary Benefits (Accident, Critical Illness, & Hospital Indemnity)