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Director of Web Marketing & Lifetime Value

Nordic Naturals

Watsonville, CA
Full Time
Director
3 days ago

Job Description

About the Role

As the Director of Web Marketing & LTV, you will lead the planning, execution, and optimization of the web marketing strategy and content management of all global Nordic Naturals web properties - including email marketing, and customer relationship database management to drive superior consumer experience. You are responsible for organizing and developing website and email marketing strategic plans that work to achieve broader organizational and departmental goals. The person in this role should have experience with DTC web strategy, email/CRM strategy, and an understanding of consumer purchase behavior.

Key Responsibilities

  • Lead the planning, execution, and optimization of the web marketing strategy and content management for all global Nordic Naturals web properties.
  • Manage email marketing and customer relationship database management to enhance consumer experience.
  • Organize and develop website and email marketing strategic plans aligned with organizational and departmental goals.

Requirements

  • Experience with DTC web strategy.
  • Experience with email/CRM strategy.
  • Understanding of consumer purchase behavior.
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Job Details

Posted AtAug 23, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeRemote
ExperienceDirector

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About Nordic Naturals

Website

nordicnaturals.com

Location

Watsonville, CA

Industry

Wholesale Trade Agents and Brokers

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