Sr. Website Strategist
Citizens Bank
Job Description
About the Role
Join us as a Senior Website Strategist and take the lead in shaping the strategic vision of our Private Bank website. In this high-impact role, you'll drive the development, execution, and ongoing evolution of our digital strategy—ensuring alignment with our broader corporate goals and digital transformation initiatives. We're looking for a dynamic, self-driven professional with exceptional communication skills and a passion for accelerating digital experiences. You'll lead through influence, foster strong cross-functional relationships, and collaborate with stakeholders across the organization to craft innovative strategies and persuasive business cases for new digital solutions. This is more than a job—it's an opportunity to grow, stretch your capabilities, and thrive in a fast-paced environment where your contributions truly matter.
Key Responsibilities
- Design and implement a comprehensive website strategy that aligns with audience needs and business objectives.
- Build and maintain strong relationships with stakeholders across the organization, including product teams, IT, marketing, and customer service, to ensure website functionality and content meet audience and organizational needs.
- Monitor website analytics to gauge user behavior, identify areas of improvement, and measure the effectiveness of changes.
- Continually refine and optimize the website based on audience feedback, analytics, and evolving business goals.
- Stay updated with the latest in web design, UX, and technological trends to ensure the bank's website remains cutting-edge.
Requirements
- Bachelor's degree in marketing, business, IT, or a related field.
- Minimum of 8 years of experience in website strategy, development, or management.
- Proficiency in web analytics tools, preferably within the Adobe Suite.
- Strong understanding of SEO best practices.
- Strong project management skills.
- Experience with Jira and agile working models is a strong plus.
- Familiarity with web design principles and content management systems.
- Ability to work cross-functionally and manage multiple stakeholders.
- Strong public speaking abilities.
- Strong partnership skills.
Nice to Have
- Experience with Jira and agile working models.
Qualifications
- Bachelor's degree in marketing, business, IT, or a related field.
Working at Citizens Bank
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by law. Citizens is committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day, with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance, and capability.
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About Citizens Bank
Website
citizensbank.com
Location
New York, NY
Industry
Commercial Banking
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