Senior Manager, Digital Marketing & Strategy (Philanthropy)

About the Role

Key Responsibilities

• Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, cultural moments, fundraising goals, and campaigns.
• Drive planning and execution of social content calendars using agile methodologies to ensure strategies remain timely, flexible, and impactful.
• Set strategic tone, themes, and KPIs; conduct creative reviews with team stakeholders.
• Identify and implement new social content opportunities; maintain real-time control of social/web platforms and narratives.
• Oversee development of media plans (paid and organic), digital platforms, creative briefs, and stakeholder presentations.
• Manage and execute content publishing across multiple social platforms with support from the Digital Coordinator, ensuring partner reshares and amplification.
• Review and edit copywriting for brand alignment and error-free deliverables.
• Establish campaign KPIs, guide performance benchmarks, and recommend channel-specific creative adjustments.
• Grow client awareness, social engagement, and content syndication through impactful content and social conversations.
• Create and manage digital Run of Show (ROS) documents for event activations, approve shot lists, lead live content coverage, and ensure content readiness.
• Oversee partner, ambassador, influencer, and UGC campaign development, execution, and social toolkits.
• Monitor audience engagement, provide strategic guidance for responses and collaborations, and review content performance.
• Serve as a key point of contact for client communication, approvals, and digital strategy discussions.
• Lead monthly performance reports, including social listening, competitive analysis, and campaign recaps, with strategic insights.
• Oversee timely content updates, quality assurance, SEO/SEM initiatives, and web structure recommendations.
• Manage digital budgets, invoices, account verifications, and internal documentation for content and events.

Requirements

• 5+ years of experience managing digital content and social platforms in a fast-paced environment.
• Ability to create results-driven digital marketing campaigns.
• Strong understanding of social media platforms, industry trends, and digital services.
• Experience with social management and listening platforms.
• Experience creating social media content using Adobe suite or similar tools.
• Experience with website management, CMS, and HTML.
• Excellent oral and written communication skills.
• Ability to multi-task in high-profile, dynamic environments.
• Detail-oriented with strong organizational and project management skills.
• Ability to accommodate digital requests beyond office hours for breaking news or real-time moments.
• Bachelor's degree in a related field preferred.
• Live within commuting distance of New York City and able to work in-person five days a week.
• Passion for Roc Nation's mission and supporting underserved communities.

Nice to Have

• Experience working with social listening and management platforms.
• Strong storytelling instincts to evoke emotion and build compelling narratives.
• Experience with web management, CMS, and HTML.

Qualifications

• Bachelor's degree in a related field (preferred).
• Experience with social media platforms, digital content management, and web tools.
• Proven ability to build and maintain strong business relationships.

Benefits & Perks

• Salary range of $80,000 to $90,000 USD, based on qualifications and experience.
• Inclusive work environment supporting diversity and equity.
• Opportunities for professional and personal development.
• Support for work-life balance and accommodations for disabilities and religious practices.