Digital Associate (AI & Automation)

Rational 360

Full Time

Entry Level

60k-63k

4 days ago

Job Description

About the Role

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients. From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams. The Digital Associate (AI & Automation) will join the digital team, specializing in generative AI, automation, and data-driven communications strategies, helping clients understand and implement AI in marketing, advertising, and communications.

Key Responsibilities

Managing internal and client relationships for digital marketing campaigns
Customizing digital and social media strategies to align with client business goals
Exploring and implementing AI-powered solutions for communications, marketing, and advertising
Advising senior leaders on best practices for the use of generative AI in campaign strategy, media monitoring, and content development
Automating workflows for digital marketing functions such as media clip reporting, audience segmentation, and ad targeting
Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising
Analyzing emerging and ongoing digital conversations and strategically advising clients on future campaigns

Requirements

0-2 years of communications, digital, political, or data/AI-related experience
Maintained competence in implemented AI by testing new technologies, exploring practical applications, and staying connected to industry communities
Hands-on experience with workflow automation tools such as Zapier, Make, or monday.com
Strong attention to detail, with the ability to handle multiple projects simultaneously
Familiarity with professional use of digital media channels
Strong professional working knowledge of Facebook, Twitter/X, LinkedIn, YouTube, and emerging platforms
Familiarity with AI-powered analytics or traditional social analytics experience (e.g., Brandwatch, Sysomos, etc.) is a plus
Coding experience in Python, JavaScript, or other languages is a plus
Problem-solving and creativity skills in the context of the internet and digital ecosystems
Excellent leadership, organizational, time management, and communication skills

Nice to Have

Experience with creating AI-assisted automations and coding languages such as Python or JavaScript

Qualifications

Bachelor's Degree

Benefits & Perks

Competitive compensation including year-end bonuses and a 401K match
Long-term wealth-building retirement benefit through ESOP ownership
Medical, dental, and vision insurance for full-time staff
Paid time off, paid holidays, paid family leave, sick leave
Flexible work schedule with in-office and remote work options
Opportunity for professional development in the office or remotely

Working at Rational 360

Rational 360 operates with an innovative, active approach to strategic communications, emphasizing data-driven outcomes and integrated campaigns. The company values connectedness, deep networks across government and business sectors, and a commitment to advancing clients' mission-critical goals through creative and relentless efforts.

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