B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Lead a team focused on defining and building the CMX brand, positioning it internally and externally, and creating long-term brand equity.
• Inspire innovative brand marketing, communications, and storytelling across all touchpoints and industry activations.
• Develop the annual marketing and editorial calendar supported by campaigns to drive advertiser acquisition and retention.
• Implement a lead management process for the Partner Management Team.
• Own the CMX brand strategy, architecture, content calendar, and narrative across all channels.
• Drive the development and strategy for the marketing plan, including messaging, industry events, speaking engagements, and sales enablement.
• Define and activate the owned and earned content calendar across channels such as the CMX site, LinkedIn, and eNewsletter, in partnership with CVS Health Corporate Communications and external PR agencies.
• Partner with Consumer Insights to understand advertiser needs and opportunities through brand tracker surveys.
• Develop and manage the annual marketing budget, analyzing spending for cost-effectiveness and ROI.
• Lead and mentor a team of marketers, fostering a culture of inspiration, growth, and empowerment.

Requirements

• 8+ years of marketing strategy experience with a strong foundation in retail or commerce media, B2B consumer product goods, pharma, or media agency experience.
• 6+ years of cross-functional leadership experience.
• 4+ years of brand marketing or commerce agency/strategy experience.
• 4+ years of digital marketing experience, including testing and validating emerging opportunities with emphasis on B2B content.
• 2+ years of brand or category management experience is a plus.
• Strong retail/commerce media acumen and understanding of the market landscape.
• Proven ability to craft compelling B2B storytelling and manage flexible content and event calendars.
• Experience working in a highly matrixed organization and collaborating with internal and external partners.
• Excellent communication skills, both written and oral.
• Bachelor's or advanced degree in Business, Marketing, Communications, or related field; MBA preferred.

Nice to Have

• Strong understanding of the landscape of retail/commerce media and market position of major players.
• Demonstrated ability to work in a highly matrixed organization.
• Experience with marketing technology, lead generation, and management tools.
• Creative problem-solving skills and ability to incorporate new learnings into plans.

Qualifications

• Bachelor's or advanced degree in Business, Marketing, Communications or related field, or equivalent (HS Diploma + 4 years experience).
• MBA preferred.

Benefits & Perks

• Competitive pay range of $100,000 to $231,540, depending on experience and other factors.
• Eligibility for bonuses, commissions, or short-term incentives.
• Participation in the company's equity award program.
• Comprehensive benefits including medical plans, 401(k) with matching, employee stock purchase plan.
• No-cost wellness programs, confidential counseling, financial coaching.
• Flexible work schedules, paid time off, family leave, dependent care resources, tuition assistance, and more.