B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Lead a team focused on defining and building the CMX brand, positioning it internally and externally, and creating long-term brand equity.
• Inspire innovative brand marketing, communications, and storytelling across all touchpoints and industry activations.
• Develop the annual marketing and editorial calendar supported by campaigns to drive advertiser acquisition and retention.
• Implement a lead management process for the Partner Management Team.
• Own the CMX brand strategy, architecture, content calendar, and narrative across all touchpoints.
• Drive the development and strategy for the marketing plan, including messaging, industry events, speaking engagements, and sales enablement.
• Define and activate the owned and earned content calendar across channels such as the CMX site, LinkedIn, and eNewsletter, in partnership with CVS Health Corporate Communications and external PR agencies.
• Partner with Consumer Insights to understand advertiser needs and opportunities through brand tracker surveys.
• Develop and manage the annual marketing budget, analyze spending, and ensure cost-effectiveness and ROI.
• Lead and mentor a team of marketers, fostering a culture of inspiration, growth, and empowerment.

Requirements

• 8+ years of marketing strategy experience with a strong foundation in retail or commerce media, B2B consumer product goods, pharma, or media agency experience.
• 6+ years of cross-functional leadership experience.
• 4+ years of brand marketing or commerce agency/strategy experience.
• 4+ years of digital marketing experience, including testing and validating emerging opportunities, with emphasis on B2B content.
• 2+ years of brand or category management experience is a plus.
• Bachelor's degree in Business, Marketing, Communications or related field, or equivalent experience (HS Diploma + 4 years).
• MBA preferred.

Nice to Have

• Strong Retail/Commerce Media acumen with understanding of the landscape and market position of major players.
• Proven B2B storyteller skilled at creating compelling, audience-centric content.
• Editorial mindset capable of managing a flexible B2B content and event calendar.
• Ability to work collaboratively in a highly matrixed organization.
• Self-motivated, high-capacity individual with excellent communication skills.
• Creative problem solver with the ability to incorporate new learnings and act independently.
• Experience with marketing technology, lead generation, and management tools.
• Ability to make fact-based decisions balancing analytics and personal experience.

Qualifications

• Bachelor's or advanced degree in Business, Marketing, Communications or related field, or equivalent (HS Diploma + 4 yrs experience).
• MBA preferred.

Benefits & Perks

• Affordable medical plan options.
• 401(k) plan with matching contributions.
• Employee stock purchase plan.
• No-cost wellness programs including screenings, tobacco cessation, weight management, counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.