B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX) B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Lead a team focused on defining and building the CMX brand, including internal and external positioning and long-term brand equity development.
• Develop and execute the annual marketing and editorial calendar supported by campaigns to acquire and retain advertisers.
• Implement a lead management process for the Partner Management Team.
• Own the CMX brand strategy, architecture, content calendar, and narrative across all touchpoints.
• Drive the development and strategy for the marketing plan, including messaging, industry events, speaking engagements, and sales enablement.
• Manage the owned and earned content calendar across channels such as the CMX site, LinkedIn, and eNewsletter, in partnership with CVS Health Corporate Communications and external PR agencies.
• Partner with Consumer Insights to understand advertiser needs and communication opportunities through brand tracker surveys.
• Develop and manage the annual marketing budget, analyze spending, and ensure cost-effectiveness and ROI.
• Lead and mentor a team of marketers, fostering a culture of growth, inspiration, and empowerment.

Requirements

• 8+ years of marketing strategy experience with a strong foundation in retail or commerce media, B2B consumer product goods, pharma, or media agency environments.
• 6+ years of cross-functional leadership experience.
• 4+ years of brand marketing or commerce agency/strategy experience.
• 4+ years of digital marketing experience, including testing and validating emerging opportunities with an emphasis on B2B content.
• 2+ years of brand or category management experience is a plus.
• Strong retail/commerce media acumen and understanding of the market landscape.
• Proven ability to craft compelling B2B storytelling and manage flexible content and event calendars.
• Experience working in a highly matrixed organization with internal and external partners.
• Excellent communication skills, both written and oral.
• Bachelor's or advanced degree in Business, Marketing, Communications, or related field; MBA preferred.

Nice to Have

• Strong understanding of the retail/commerce media landscape and market position of major players.
• Editorial mindset with the ability to manage a responsive B2B content and event calendar.
• Self-motivated, high-capacity individual capable of working independently in a demanding environment.
• Experience with marketing technology, lead generation, and management tools.
• Ability to make data-driven decisions balancing analytics and personal experience.

Qualifications

• Bachelor's or advanced degree in Business, Marketing, Communications, or related field, or equivalent (HS Diploma + 4 years experience).
• MBA preferred.

Benefits & Perks

• Competitive pay range of $100,000 to $231,540, depending on experience and location.
• Eligibility for bonuses, commissions, or short-term incentives.
• Participation in the company's equity award program.
• Comprehensive benefits including medical plans, 401(k) with matching, employee stock purchase plan.
• No-cost wellness programs, tobacco cessation, weight management, counseling, financial coaching.
• Flexible work schedules, paid time off, family leave, dependent care resources, tuition assistance.