B2B Channel Marketing Manager

About the Role

Key Responsibilities

• Collaborate with internal sales, product and client relationship management teams to align marketing strategies with channel goals
• Lead the development of channel marketing campaigns and optimize content across email, digital and events channels that increase client engagement, drive conversion and improve client satisfaction
• Deliver regular reporting on KPIs such as retention rates, campaign ROI, and partner engagement
• Design and implement annual client campaigns schedule tailored to each stage of the employer lifecycle (onboarding, engagement, renewal)
• Align messaging with key moments in the benefits calendar (e.g., open enrollment, IRS announcements, plan year-end)
• Partner with product and client relationship management teams to ensure messaging and timing aligns with key product launches and account team touchpoints
• Leverage email automation tools (e.g., Marketo) to deliver personalized, timely client communications
• Partner with legal and compliance teams to ensure campaigns are accurate, timely, and aligned with regulatory requirements
• Monitor campaign performance and continuously iterate for improvement
• Develop and execute retention strategies that increase client satisfaction, reduce attrition, reinforce differentiators, introduce innovations and drive upsell opportunities
• Collaborate with client relationship management to create content supporting retention, renewal and expansion efforts (e.g., slides, presentations, templates, case studies, guides, toolkits)
• Analyze client feedback, usage data, and renewal trends to identify risks and opportunities
• Develop a comprehensive B2B event strategy including sponsorships, trade shows, webinars, conferences, client roundtables and executive experiences
• Collaborate with sales, business and client relationship management stakeholders to align event goals with business objectives
• Incorporate business value story, positioning and creative elements into event content such as booth presence, collateral, program ads, giveaways and speaker presentations
• Liaise with the enterprise Events Center of Excellence (ECOE) team for event logistics, vendor relationships and post-event reporting
• Manage events budget, track ROI and optimize event plans through data-driven insights

Requirements

• 5+ years of B2B marketing experience
• Experience working in or with sales teams and client account teams
• Proficiency in CRM platforms and email marketing automation tools, such as Marketo
• Experience in creating marketing collateral, such as PowerPoint presentations, data visualization and case studies
• Proficiency in Microsoft Office suite
• Proven track record in marketing channel planning, lifecycle marketing and retention strategies

Nice to Have

• Background in highly regulated industries (e.g., healthcare, finance)
• Experience marketing health benefits accounts or payer solutions
• Event planning experience
• Knowledge of ABM (Account-Based Marketing) strategies
• Experience with marketing automation tools: Marketo, Adobe Creative Suite, Workfront, Airtable
• Excellent communication, project management and cross-functional collaboration skills
• Ability to manage multiple initiatives simultaneously
• Data-driven mindset with the ability to translate insights into action and optimize performance
• Solid writing, editing, and storytelling skills
• Creative thinker with a passion for delivering exceptional customer experiences

Qualifications

• Educational background is not explicitly specified but implied experience in marketing roles

Benefits & Perks

• Competitive salary range of $89,800 to $176,700 annually
• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Benefits are subject to eligibility requirements