B2B Marketing Lead

About the Role

Key Responsibilities

• Develop compelling product messaging and positioning used across marketing campaigns, launches, and thought leadership content.
• Build and maintain sales enablement materials including pitch decks, one-pagers, and case studies tailored to different buyer personas and solutions.
• Proactively lead internal training to ensure GTM teams are aligned on new features, messaging, and program offerings.
• Lead Stepful's event marketing strategy across conferences, webinars, and partner events—from planning to promotion to execution.
• Manage HubSpot and Gong to support marketing automation, campaign tracking, content usage, and sales messaging insights.
• Collaborate with Sales, Solution Architecture, Product, and Learning Curriculum teams to align messaging with what customers need and what our programs deliver.

Requirements

• Have 5+ years of B2B marketing experience—ideally in Growth or Product Marketing roles at startups in Healthcare, EdTech, or service-focused industries.
• Have led go-to-market strategies for both SaaS and service-based solutions.
• Know how to market to service organizations (like healthcare providers or training institutions) with longer, consultative sales cycles.
• Understand multi-channel marketing strategies that resonate with healthcare buyers.
• Are proficient in tools like HubSpot (CRM), Gong (sales insights), and marketing analytics platforms.
• Combine strategic thinking with hands-on execution—you’re not afraid to build the thing yourself.
• Take a data-driven approach with a focus on measurable results and ROI.
• Communicate clearly and confidently with stakeholders across functions.
• Thrive in fast-paced, high-growth environments with a bias toward action.

Nice to Have

• You have previous startup experience in EdTech/Healthcare.