B2B Product Marketing Manager, Google Maps Platform

Exl

Mountain View, CA

Full Time

Mid Level

114k-163k

13 days ago

Job Description

About the Role

This team helps businesses, developers and scientists transform user experiences, optimize operations and build a sustainable future with Google Maps Platform. In our quest to map the world over the past 20 years, this team can now provide the highest quality, most reliable and broadest coverage of geospatial data worldwide to power user experiences and improve business operations. Product Marketing plays a critical role in Google Maps Platform's strategy to provide the best location based services for developers and businesses. As Product Marketing Manager (PMM) you will partner with product, UX, and Developer Relations teams to shape the product strategy, goal and positioning for Google Maps Platform. You will be responsible for partnering on audience and market research, creating narratives and positioning, crafting and launching adoption and engagement strategies.

Key Responsibilities

Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience in product marketing, brand marketing, marketing strategy or consulting.
Experience managing cross-functional or cross-team projects.

Nice to Have

Experience working in one or more of the following fields: growth, product, brand, social, and/or partner marketing or research.
Experience in consulting and working with behavioural marketing data.
Experience with marketing and sales operations, financial analytics, or other related analytical experience.
Ability to market Business-to-Business (B2B) products and drive measurable successful product launches and campaigns through effective messaging and strategy.

Qualifications

Educational background or certifications are not explicitly specified beyond the bachelor's degree requirement.

Benefits & Perks

US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits.
Our salary ranges are determined by role, level, and location.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
The compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Learn more about benefits at Google.

Working at Exl

Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. We approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

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