Bilingual Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies tailored to Spanish-speaking demographics.
• Oversee the creation and adaptation of culturally appropriate and linguistically accurate marketing materials and content.
• Manage various marketing channels like social media, email campaigns, digital advertising, and website content to reach target audiences effectively.
• Conduct market research to analyze consumer behavior, market trends, and best position Estrellita en la Casa within Spanish-speaking markets.
• Collaborate with sales teams to ensure cohesive messaging and strategy across different initiatives.
• Track and analyze campaign performance metrics and adjust strategies based on data-driven insights to improve reach and engagement.
• Manage budgets for multicultural marketing initiatives, ensuring efficient allocation of resources and adherence to financial guidelines.

Requirements

• Fluency in both written and spoken Spanish and English is essential.
• Proven experience developing and executing marketing plans tailored to Spanish-speaking audiences.
• Strong understanding of marketing principles and strategies, including digital marketing, content marketing, SEO, SEM, and social media marketing.
• Ability to conduct market research and analyze data to inform marketing decisions.
• Familiarity with digital marketing platforms, analytics tools (e.g., Google Analytics), and CRM software.
• Strong analytical and problem-solving abilities.
• Creativity and attention to detail to develop engaging and culturally sensitive content.
• Proven ability to manage projects and work collaboratively across teams.
• Bachelor's degree in marketing, communications, business, or a related field; advanced degrees or relevant certifications are a plus.

Nice to Have

• Advanced degrees or relevant certifications in marketing or related fields.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.

Benefits & Perks

• Salary plus bonus
• Ancillary benefits including LTD, STD, Life, Vision, Dental
• 401K plan
• 12 days of Holiday and 20 days PTO first year
• Flexible schedule
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement