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Brand Activation Strategist

Trilogy Health Services

Louisville, KY
Full Time
Mid Level
14 days ago

Job Description

About the Role

The Brand Activation Strategist is the face of the marketing team to campus leadership within assigned divisions at Trilogy Health Services. The role involves prioritizing projects, analyzing data for growth opportunities, hosting brainstorming meetings, and growing awareness and affinity for the Trilogy brand through strategic marketing initiatives. The position supports traditional and non-traditional media planning and manages launch plans for start-ups and service line additions, contributing to the company's goal of being the Best Healthcare Company in the Midwest.

Key Responsibilities

  • Serves as the strategic marketing partner for assigned divisions on all marketing team project requests, including deployment of resources and prioritization of tasks.
  • Collaborates with sales to develop a marketing events calendar that supports the organization's overall sales and marketing strategies.
  • Leads focus campus marketing planning along with Divisional Business Development and campus teams, including analysis of performance through multiple data sources.
  • Establishes metrics defining campaign performance and modifies future campaigns based on ROI analysis.
  • Works with Dr. Brand Activation to develop tools that guide brand compliance across the home office and field.
  • Finds creative opportunities to grow Trilogy awareness and census through internal cross-collaboration within divisions and across the brand.
  • Supports the development of traditional and non-traditional media plans.
  • Serves as the point person for all launch plans for start-ups, including full builds and service line additions.
  • Performs other duties as assigned.

Requirements

  • Bachelor Degree
  • 3-5 years of experience
  • Ability to sit, stand, bend, reach, stretch, stoop, walk, and move intermittently during working hours.
  • Must be able to lift at least 50lbs.
  • Ability to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.

Qualifications

  • Educational background: Bachelor Degree
  • Experience: 3-5 years in related field

Benefits & Perks

  • Competitive salaries and weekly pay
  • 401(k) Company Match
  • Mental Health Support Program
  • Student Loan Repayment and Tuition Reimbursement
  • Health, vision, dental & life insurance kick in on the first of the month after your start date
  • First time homebuyers' program
  • HSA/FSA
  • And so much more!

Working at Trilogy Health Services

Trilogy Health Services is committed to being the best place that employees have ever belonged. The company embraces a hybrid work environment offering flexibility to work from home or in the office, with collaborative workspaces and amenities. They prioritize setting employees up for success with a six-month training and orientation period, fostering a supportive and inclusive workplace culture. Trilogy is recognized as one of Fortune's Best Places to Work in Aging Services, a Great Place to Work, and one of Glassdoor's Top 100 Best Companies to Work, emphasizing diversity, inclusion, and equal opportunity.

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Job Details

Posted AtJul 22, 2025
Job CategoryBrand Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeRemote
ExperienceMid Level

Job Skills

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About Trilogy Health Services

Website

trilogyhs.com

Location

Louisville, KY

Industry

Nursing Care Facilities (Skilled Nursing Facilities)

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