Brand & Advertising Activation Manager

About the Role

Key Responsibilities

• Manage the execution of paid advertising campaigns, supporting creative and media activation across mid-funnel touchpoints.
• Partner with Brand & Sponsorship Manager and agencies to ensure consistent, on-time, and on-brand campaign delivery.
• Lead internal coordination across Legal, Compliance, Field Marketing, Product Marketing, and Creative to activate media and sponsorship campaigns.
• Manage an Advertising & Sponsorship Coordinator responsible for trafficking, reporting, and day-to-day operations across advertising and sponsorship needs.
• Own and evolve the advisor advertising program, enabling advisors to market locally while maintaining brand and regulatory standards.
• Develop toolkits, templates, and training to support scalable advisor-led advertising.
• Support campaign reporting and optimization recommendations in partnership with analytics and agency teams.

Requirements

• Four-year degree in marketing, advertising, communications, or related field.
• Minimum of seven years digital marketing experience, with focus on digital advertising.
• Demonstrated experience developing digital marketing strategies and programs across an enterprise.
• Experience working directly with financial advisors and an organization's sales force.
• Proven dedication to and focus on client service and satisfaction.
• Exceptional project management skills.
• Excellent interpersonal and communication skills, including presentation development and delivery.
• Excellent writing and editing skills.
• Self-starter who can make decisions independently.
• Third-party vendor and agency relationship management.
• Proficiency with Microsoft Word, Excel, PowerPoint, and content management tools.
• Ability to learn new systems quickly and independently.

Nice to Have

• MBA or equivalent experience.
• Seven years of marketing financial services, including retail and B2B distribution systems.
• Experience in digital marketing including social media campaign planning, SEO, SEM, and paid digital advertising.
• Experience with digital platforms and tools such as Yext, Salesforce Marketing Cloud, Workfront, Seismic.
• Knowledge of Google Analytics, Google Optimize, Google Data Studio, Sprinklr, Facebook Ad Manager.
• In-depth knowledge of financial products and services with experience leading large projects or strategic marketing initiatives.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or related field.
• Seven years of digital marketing experience.

Benefits & Perks

• Competitive compensation and flexible benefits.
• 401(k) program with company-matching contributions.
• Health, dental, vision, life, disability insurance.
• Paid time off.
• Leaders who support your development through coaching and managing opportunities.
• Opportunity to make a lasting impact and work in a dynamic, collaborative, high-performing team.