Brand & Marketing Operations Manager

About the Role

Key Responsibilities

• Design and produce marketing assets across channels (whitepapers, case studies, infographics, ads, brochures, decks, website imagery) within brand guidelines.
• Edit and repurpose raw photo, video, and webinar content into short-form assets for social, articles, and investor communications.
• Maintain brand integrity across all investor touchpoints, ensuring every output reflects Lightstone Direct's voice and visual identity.
• Lead Lightstone Direct's organic social media presence across LinkedIn, Instagram, X, Facebook, TikTok, and emerging platforms.
• Define and monitor KPIs to ensure that organic social is a meaningful driver of brand awareness.
• Develop and execute a robust social content calendar that integrates deal flow, thought leadership, events, and timely market commentary.
• Drive community management, growth hacking, and engagement strategies to expand brand awareness and traffic.
• Use research tools and analytics to identify key topics and social media entities; hone the social media strategy to infiltrate key conversations and capture relevant impressions.
• Coordinate with executives and team members to amplify reach through firm-wide social advocacy.
• Serve as project manager for campaigns, coordinating timelines, stakeholders, and deliverables across marketing, IR, product, and agency partners.
• Manage marketing vendors, freelancers, and partner contracts to ensure quality and timeliness.
• Assist with marketing automation, email campaigns, and optimization of nurture journeys in partnership with the Sr. Performance Marketing Manager.
• Identify and manage contractor and agency resources to deliver design assets on-time and on-budget.
• Work within brand libraries and brand standards to ensure continuity and quality of design deliverables, supporting social media, content marketing, and paid media.
• Plan and manage investor-facing events, including conferences, webinars, and in-person gatherings at Lightstone properties.
• Coordinate brand assets, F&B resources, internal attendee lists, media contractors, and brand assets to deliver investor events.
• Use audience research and third-party data sources to plan and execute highly targeted events in key markets.
• Coordinate logistics, negotiate with venues, and oversee omni-channel promotion to maximize attendance.
• Partner with Capital Formation to execute effective direct mail strategies for events.
• Partner with Investor Relations to execute effective post-event follow-up campaigns.

Requirements

• 5+ years of marketing experience with a focus on brand, content, or creative operations.
• Experience in real estate, hospitality, or financial services is a plus.
• Proven ability to manage social media strategy and execution across multiple platforms.
• Strong design sensibility and proficiency with creative tools (Adobe Creative Suite, Canva, or similar).
• Experience with video/photo editing and repurposing content for digital channels.
• Excellent organizational and project management skills; comfortable balancing multiple initiatives.
• Strong written and verbal communication skills; able to translate complex ideas into clear, compelling content.
• Collaborative, entrepreneurial mindset with the ability to work cross-functionally in a fast-paced environment.
• Bachelor's degree in marketing, communications, design, or related field.

Nice to Have

• Experience in real estate, hospitality, or financial services.

Benefits & Perks

• Paid time off for vacation and sick leave
• Health, dental, and vision insurance, and wellness programs
• 401(k) and Roth retirement plans
• Flexible spending accounts (medical & dependent care)
• Life and AD&D insurance with options for supplemental employee, spouse, and child
• Long-term and short-term disability insurance
• Commuter spending accounts (transit and parking)
• Tuition assistance and employee assistance program
• Corporate discount programs
• On-site mother’s room
• Office perks such as lunch, fruit, drinks, and snacks