Brand Associate

About the Role

Key Responsibilities

• Support key strategic initiatives for the development and execution of the Work brand, including brand strategy, positioning, value proposition, and brand identity.
• Build brand awareness, favorability, and consideration for the Work ecosystem of workplace financial solutions with prospects and clients.
• Educate, empower, and equip the organization to be brand ambassadors in the marketplace.
• Manage branding and rebranding efforts to ensure internal teams are ‘on-brand’ and all brand assets evolve to the Work brand and brand guidelines.
• Manage and update the brand library, including illustrations, photography, templates, and guidelines to meet business and marketing needs.
• Manage and update internal sites with key brand and campaign materials.
• Provide direction to internal teams on brand strategy for campaigns, events, digital experiences, etc.
• Contribute to the development of campaign strategy, asset creation, and execution internally and externally.
• Steward brand projects from kick-off through legal review and activation, such as product naming.
• Collaborate with Wealth Management and Firmwide teams to ensure connectivity and integration across brands.
• Work on special projects across Wealth Management Marketing as needed.
• Develop compelling presentations in PowerPoint that tell a clear story and answer specific briefs.

Requirements

• 2-5 years of experience in branding, marketing, or related fields.
• Ability to support strategic brand initiatives and manage brand assets.
• Experience in managing brand libraries, internal sites, and campaign materials.
• Strong presentation development skills in PowerPoint.
• Excellent collaboration and communication skills to work with internal teams and external partners.