Brand Development Mgr - TWG

Southern Glazer's

King of Prussia, PA

Full Time

Senior

6 days ago

Job Description

About the Role

The Brand Development Manager at TWG is responsible for achieving customer objectives, KPIs, and targets by implementing strategies and managing customer relationships to ensure profitable long-term growth. The role involves supporting accounts across trade channels, driving brand success through leadership selling, and coordinating promotional activities. This position offers an opportunity to build a career within Southern Glazer's, a leading wine and spirits distributor known for its inclusive culture and comprehensive employee benefits.

Key Responsibilities

Support accounts in trade channels including Off-Premise, regional, and national customers.
Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler.
Lead all parts of the sales process including targeting appropriate accounts, lead selling, education, and positioning brands for success within the account.
Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion.
Regularly interact with field management for updating programming, brand priorities, brand standards, and best practices leading to successful execution in the market.
Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.
Develop key account relationships that deliver measurable results.
Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.).
Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings).
Perform other job-related duties as assigned.

Requirements

Bachelor's Degree or an equivalent combination of education and experience.
Five years of industry-related sales experience within the distribution, hospitality, or supplier community.
Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws.
Must be at least 21 years of age.
Physical ability to sit frequently, operate a motor vehicle, walk, bend, reach, stand, squat, and stoop.
Ability to lift, lower, push, carry, or pull up to 56 lbs.

Qualifications

Educational background including a Bachelor's Degree or equivalent experience.
Industry sales experience within distribution, hospitality, or supplier sectors.

Benefits & Perks

Comprehensive medical and prescription drug coverage.
Dental and vision plans.
Tax-saving Flexible Spending Accounts.
Disability coverage.
Life insurance plans.
401(k) plan.
Tuition assistance.
Wellness program.
Parental leave.
Vacation accrual and paid sick leave.

Working at Southern Glazer's

Southern Glazer's is recognized for its inclusive and supportive culture, with accolades such as being named one of America's Greatest Workplaces for Inclusion and Diversity. The company values excellence, innovation, and community, and invests in its people through leading technology, continuous learning, and comprehensive benefits.

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