Brand Director

LaSalle Network

New York, NY

Full Time

Director

12 days ago

Job Description

About the Role

LaSalle Network has partnered with a leading brand in the beauty industry in their search for a Director of Brand Marketing. Our client is seeking a commercially driven Brand Director to lead the global brand strategy and accelerate profitable growth across mass, specialty, and omni-channel retail. This person must have experience with trade marketing, P&L ownership, using Nielsen/ POS analytics to build the brand story, and new product development & innovation. This is the perfect role for someone who has experience working in nimble and entrepreneurial environments, who thrives working both independently and cross-functionally across departments (including supply chain, innovation, product marketing, creative, and more) to bring big ideas to life. Onsite in NYC (2-3 days a week).

Key Responsibilities

Own and drive brand portfolio strategy, innovation pipeline, and go-to-market execution.
Analyze Nielsen and POS data to uncover insights and guide decision-making.
Lead trade marketing efforts to support sell-through and brand performance at retail.
Build cross-functional launch toolkits and support sales in retailer programming.
Manage brand P&L inputs and track performance to optimize ROI and margin.
Inspire and lead a high-performing team; partner across Product Development, Sales, Planning, Creative, and Consumer Engagement.
Build engaging presentations and present on key insights to key stakeholders to drive influence and marketing strategies.

Requirements

7+ years in brand marketing; 3+ years working in beauty, lifestyle, or similar industry.
Experience working previously in trade marketing or new product development/ innovation.
Proven experience managing brand P&L and executing trade marketing strategies.
Strong fluency in syndicated data (Nielsen, IRI, etc.) and consumer insights.
Comfortable working in a fast-paced, lean environment with cross-functional collaboration.
Excellent leadership, presentation, and strategic thinking skills.
4+ years of direct management experience.

Qualifications

7+ years in brand marketing.
3+ years in beauty, lifestyle, or similar industry.
Experience with trade marketing or new product development/innovation.
Experience managing brand P&L.

Working at LaSalle Network

Experience working in nimble and entrepreneurial environments, thriving both independently and cross-functionally across departments to bring big ideas to life.

Apply Now