Brand Discovery Lead - Kleenex®

About the Role

Key Responsibilities

• Develop, execute, monitor and optimize organic search and content strategies to improve search and conversion performance for assigned Kimberly-Clark brands on owned and earned sites.
• Manage day-to-day organic search operations, including keyword research, content deployment, performance monitoring, and addressing execution issues.
• Maintain a deep understanding of organic search trends, including AI impact, social search, and emerging platforms, and apply these insights to strategy.
• Develop insights based on competitor trends, benchmarking, and performance to inform strategy.
• Build strong partnerships with agencies and external service providers in the organic search and content creation space.
• Collaborate with cross-functional teams (marketing, sales, IT, analytics) to translate brand and customer strategies into organic search and content strategies.
• Partner with the IT team to assess and develop technical search strategies and optimize based on performance results.
• Work with Brand Media Leaders to align organic search plans with paid media strategies.
• Conduct brand.com and retailer site audits to identify consumer experience improvement opportunities and provide recommendations.

Requirements

• Bachelor's Degree required.
• 5+ years of experience in digital marketing or web technology, focusing on SEO and content optimization or digital marketing management.
• 3+ years of hands-on experience with search, mobile, social, data & analytics, CMS, and/or eCommerce platforms.
• Strong knowledge of SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or Moz.
• Proficient in web analytics platforms like Google Analytics or Adobe Analytics.
• Solid understanding of evolving search trends, including AI-driven search and social search.
• Experience conducting competitive analysis, keyword research, and benchmarking.
• Experience working directly with search engines or digital agencies on search initiatives.
• Excellent relationship management, collaboration, project management, and communication skills.

Nice to Have

• Experience with technical SEO and content strategy development.
• Knowledge of eCommerce platforms and retail media strategies.
• Familiarity with emerging digital platforms and social search trends.

Qualifications

• Bachelor's Degree.
• 5+ years of experience in digital marketing or web technology.
• 3+ years of hands-on experience with search, mobile, social, data & analytics, CMS, and/or eCommerce platforms.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and safety equipment allowances.
• Flexible Savings and spending accounts for healthcare needs.
• Income protection insurance options.
• Support for continuing education, relocation, adoption, and temporary childcare.
• Comprehensive benefits package including 401(k) and Profit Sharing plan.