Brand Discovery Team Leader

About the Role

Key Responsibilities

• Lead a team of Brand Discovery Leads and eCommerce Copywriters to develop and execute holistic organic search strategies for Kimberly-Clark brands to improve their organic search ranking on key platforms like Google, Amazon, Walmart, and Target.
• Lead the team of Brand Discovery Leads to enhance product listings and brand presence on e-commerce platforms such as Amazon, Walmart, and Target to improve retail media ROIs through better conversions.
• Demonstrate breakthrough thinking to ensure Kimberly-Clark brands show up competitively in rapidly evolving search areas like AI generated search overviews, virtual assistant responses, and social search.
• Coach the Brand Discovery Leads to assess and make proactive content topic and content recommendations based upon white space analysis (e.g., search volume and competitive density) aligned with platform-specific SEO best practices and brand objectives.
• Build and deploy standard work practices to generate insights based on comprehensive keyword research and monitoring of competition search strategies to identify content or customer experience opportunities.
• Lead effectively with cross-functional teams (Brand, Sales, Omni-marketing, IT, Content Syndication, Commercial Analytics, Agencies & Vendors) to drive synergies between organic and paid search, leading to better brand discovery and conversions.
• Work with IT to establish, monitor, and optimize technical search benchmarks, performance measures, and associated optimization strategies.
• Lead the agency relationships for SEO and content, including scope development, negotiations, and performance management.
• Manage the team of Brand Discovery Leads including recruitment, talent development, coaching, and succession planning.
• Create and deliver learning materials covering search algorithms, content best practices, and performance monitoring to build organizational talent.

Requirements

• Bachelor's Degree in Marketing, Digital Media, or a related field; advanced degree preferred.
• 7+ years of experience in digital marketing, SEO, or eCommerce, with at least 2+ years in a leadership or team management role.
• Proven success in developing and executing organic search strategies across both brand-owned and third-party platforms (e.g., Amazon, Walmart, Target).
• Expert proficiency with SEO tools (e.g., SEMrush, Moz, BrightEdge, Ahrefs) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of AI-driven search, social search, and emerging digital discovery platforms.
• Experience leading cross-functional initiatives and collaborating with marketing, IT, analytics, and external agencies.
• Skilled in content strategy, keyword research, competitive analysis, and performance benchmarking.
• Experience managing agency relationships, including scope development, performance tracking, and negotiations.
• Strong coaching and talent development skills, with a track record of building high-performing teams.
• Excellent communication, project management, and stakeholder engagement skills.

Nice to Have

• Experience with emerging digital discovery platforms and virtual assistant responses.
• Advanced knowledge of SEO tools like SEMrush, Moz, BrightEdge, Ahrefs.
• Experience in a global or multi-channel digital marketing environment.

Qualifications

• Bachelor's Degree in Marketing, Digital Media, or a related field; advanced degree preferred.
• 7+ years of experience in digital marketing, SEO, or eCommerce.
• At least 2+ years in a leadership or team management role.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and safety equipment allowances.
• Flexible Savings and spending accounts for healthcare options.
• Income protection insurance options.
• Support for education, adoption, relocation, and temporary childcare programs.
• Total rewards package including base pay, target bonus, 401(k), and Profit Sharing plan.