Brand Image Manager

Ralph Lauren Retail

San Francisco, CA

Full Time

Senior

3 days ago

Job Description

About the Role

The Brand Image Manager at Ralph Lauren is responsible for impacting sales and productivity of regional Ralph Lauren Retail Stores while maintaining the brand image through consistent brand communication and creative presentation. The role involves managing store aesthetics, executing interior and window displays, and ensuring a memorable customer shopping experience in line with seasonal themes and brand standards.

Key Responsibilities

Manage the installation of all interior and window changeovers, including production of interior sets, prop handling, placement, and rigging.
Identify and develop unique design specifications by door in keeping with established seasonal themes.
Ensure store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
Procure and compile creative and aesthetic elements for windows, such as wallpaper, paint, rugs, fabrics, lighting, and decorative props.
Research, identify, and utilize multiple vendors and resources for props and decorative elements.
Conduct daily walkthroughs of locations to identify opportunities for improvement and maintain overall aesthetic and creative appearance.
Plan and prepare for upcoming installations or floor changes according to a rolling creative calendar.
Manage project budgets and ensure all installations stay within budget.
Communicate regularly with store teams to align creative needs and updates.
Stay connected to the Corporate Office via the Team Site, updating directives, showrooms, advertising, product deliveries, and regional calendars.
Monitor creative competition, learn from external sources, and report insights to management.

Requirements

Visual presentation and rigging experience, preferably in a luxury retail environment or equivalent.
Ability to manage and travel to multiple store locations.
Strong time management and organizational skills to manage and engage the team effectively.
Impactful 360-degree communication skills.
Ability to work cross-functionally and in partnership with teams.
Brand passion and consumer-focused mindset.

Nice to Have

Experience in a luxury retail environment or equivalent.
Experience with impact communication and teamwork.

Qualifications

Experience in visual presentation and rigging, preferably in a luxury retail environment or equivalent.

Benefits & Perks

Robust benefits package.
Above-market time off.
Flexible working arrangements.
Incentive compensation where applicable.
Varied learning opportunities.

Working at Ralph Lauren Retail

Ralph Lauren fosters a culture of inclusion, belonging, and fairness by amplifying diverse voices and perspectives. The company emphasizes talent development, education, communication, employee groups, and celebration to create an inspiring and collaborative work environment.

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