Brand Insights and Analytics Lead, US Oncology

About the Role

Key Responsibilities

• Provide insights and analytics thought partnership to support brand strategy development and execution.
• Conduct brand and salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises.
• Support and strengthen core analytics capabilities such as targeting, segmentation, promotional analytics, market assessments, customer assessments, and patient journey analytics.
• Collaborate with brand IBT Leads and cross-functional partners to understand brand health, risks, and opportunities through integrated analytics.
• Lead a proactive approach to capturing and understanding brand needs for analytics, reporting, and insights generation.
• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams.
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, and brand performance analytics.
• Partner with market research and CI teams to identify customer needs, product awareness, positioning, messaging, and competitive landscape.
• Stay up-to-date with industry trends and best practices in brand insights and analytics.
• Participate in the development of KPI and business metrics for key brand review meetings.
• Collaborate with advanced analytics teams to expand insights on patient and customer journeys and predictive alerts.
• Develop and manage expectations, resolve issues, and communicate process improvements regularly.
• Deliver presentations of findings and recommendations to leadership at various levels.

Requirements

• Bachelor's degree in business, marketing, or related field; advanced degree preferred.
• Minimum of 5 years of experience in brand insights and field execution within the pharmaceutical industry.
• Experience managing matrix teams and influencing outcomes in strategic marketing.
• Experience implementing processes, procedures, market research, and competitive intelligence in a specialty biologics healthcare environment.
• Matrix partner management experience.

Nice to Have

• Experience in specialty pharmaceuticals and biologics environment.
• Knowledge of predictive analytics and patient/customer journey insights.
• Familiarity with industry trends and best practices in brand analytics.

Qualifications

• Bachelor's degree in business, marketing, or related field; advanced degree preferred.
• Minimum of 5 years of relevant experience in brand insights and field execution.

Benefits & Perks

• U.S. base salary range of $153,600 - $241,340.
• Eligibility for short-term and long-term incentives.
• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off, holidays, and well-being benefits.
• Up to 80 hours of sick time annually.
• Up to 120 hours of paid vacation for new hires.