Brand Manager

About the Role

Key Responsibilities

• Develop and lead branding initiatives aligned with corporate and private label goals.
• Collaborate with merchant partners on merchandising strategies informed by customer behavior data, including pricing, digital experience, category reviews, shopper insights, and vendor partnerships.
• Provide coaching and leadership to private label brand leaders to build expertise and achieve business objectives.
• Elevate brand awareness and maintain a consistent, positive brand image.
• Lead cross-functional teams to ensure brand voice consistency across all creative outputs.
• Drive adherence to brand guidelines and principles across categories.
• Create, manage, and communicate brand resource materials.
• Oversee the translation of brand strategy into packaging design for private label products.
• Manage marketing spend and deliver results for assigned brand areas.
• Provide brand briefs and guidance for marketing projects.
• Facilitate approval processes for brand-related projects, ensuring consistency and alignment with brand promise.
• Lead and manage project timelines and facilitate regular team and project meetings.
• Create status reports to ensure proactive communication and updates with stakeholders and leadership.
• Perform other duties as assigned.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years of management experience preferred.
• Strong organizational skills with the ability to coordinate, prioritize, and meet deadlines.
• Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
• Excellent project management and multitasking capabilities.

Benefits & Perks

• Range of supplemental benefits including medical, dental, vision, life, disability, and other insurance plans.
• Employee stock purchase program (ESPP) and 401K with company match after 12 months.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training programs, certification prep, and access to technical and leadership courses after 6+ months of tenure.
• Certification discounts and perks for professional associations such as CompTIA and IIBA.
• Dedicated customer service team and certified Career Coach.