Brand Manager

About the Role

Key Responsibilities

• Define and execute brand strategies that strengthen MOD's positioning, connect with guests, and keep the brand top of mind.
• Lead national and local marketing campaigns that excite guests, build brand love, and drive traffic across digital, in-restaurant, and community activations.
• Ensure a seamless and consistent brand presence across all guest touchpoints, from advertising and packaging to in-restaurant experiences and digital platforms.
• Collaborate closely with the Brand Director and Brand Team, aligning on strategy while leading cross-functional projects with autonomy to bring initiatives to life.
• Work hand-in-hand with Culinary, Insights, and Digital teams to develop guest-first strategies, ensuring our brand and menu continue to evolve with guest preferences and industry trends.
• Own product and promotional execution, partnering with Supply Chain, Operations, and Finance to ensure flawless launches, pricing strategies, and operational success in restaurants.
• Champion menu innovation and optimization by identifying emerging trends, optimizing key categories, and developing new products that excite guests and drive business results.
• Leverage data to drive impact, managing budgets, analyzing P&L performance, and optimizing campaigns and product launches based on performance insights.
• Strengthen MOD's competitive edge by continuously monitoring market trends, guest feedback, and industry shifts to identify new opportunities for growth.
• Elevate the in-restaurant guest experience by ensuring every interaction—from digital ordering to dining in—feels effortless, personal, and uniquely MOD.
• Be a key partner to restaurant teams and franchise partners (if applicable), ensuring strong brand execution and local-level marketing impact at every location.
• Manage external relationships to enhance marketing efforts and maximize brand visibility.
• Act as a brand steward, ensuring adherence to MOD's brand standards while fostering innovation and fresh thinking in every campaign and product launch.

Requirements

• 5-7 years of experience in brand management, product marketing, or category management, with a track record of driving growth, guest engagement, and brand innovation.
• Deep understanding of P&L management, business performance metrics, and financial levers to inform strategic decisions and maximize profitability.
• Proven ability to lead national and local marketing campaigns that build brand equity, drive traffic, and enhance guest experience.
• Experience working cross-functionally with Culinary, Operations, Finance, Supply Chain, and Digital teams to bring brand and menu strategies to life.
• Strong analytical mindset, with the ability to interpret guest insights, market trends, and business data to shape brand strategy.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and project management tools like Smartsheet to manage projects efficiently and effectively.
• Experience in the restaurant, hospitality, or retail industries preferred, with an understanding of how brand strategy translates to in-restaurant execution.
• Strong communication skills, both written and verbal.
• Ability to bring together diverse perspectives to find solutions.
• Customer service orientation and a desire to serve.
• Ability to perform effectively during competing priorities and solve problems.
• Motivation to achieve results in dynamic and changing circumstances.
• Decisiveness and ability to act without clear information or direction.
• Belief in continuous development through practice, coaching, and effort.

Nice to Have

• Experience in the restaurant, hospitality, or retail industries.

Qualifications

• Experience in brand management, product marketing, or category management for 5-7 years.

Benefits & Perks

• Paid Sick Time (Washington Paid Sick Leave or Seattle Sick and Safe time where applicable).
• Paid vacation grant starting at 20 days per year, increasing to as much as 30 days.
• Pet insurance.
• Discounted gym membership.
• Free counseling sessions.
• Medical, dental and vision insurance.
• 401(k) retirement.