Sierra Nevada Brewing Co. logo

BRAND MANAGER

Sierra Nevada Brewing Co.

Chico, CA
Full Time
Senior
98k-153k
7 days ago

Job Description

About the Role

As the Site Brewery Experience Brand Manager at Sierra Nevada Brewing Co., you will be responsible for managing and executing the guest experience strategy of SNBC. This includes developing premium experiences and events that build brand positioning and foster customer loyalty. The role involves overseeing retail, tours, onsite events, and reception areas, partnering with F&B leadership to ensure consistency across guest-facing aspects, managing budgets, and collaborating with marketing teams to deliver the brand vision.

Key Responsibilities

  • Work alongside Brand teams, Marketing Teams, and Brewery Experience Teams to ensure onsite experiences are of the highest standard and aligned with Sierra Nevada's brand.
  • Oversee all administrative duties, including profit/loss statements, expense analysis, payments/invoices, payroll, and process improvements.
  • Collaborate with Guest Experience and F&B leaders to create KPI reporting to monitor performance and profitability of business units.
  • Partner with Innovation and Integrated Marketing to execute a loyalty program and acquire high-value customers.
  • Incorporate industry best practices to deliver exceptional guest experiences across all scope areas.
  • Manage teammate engagement within the Guest Experience operations team, fostering growth, development, and recognition.
  • Optimize internal processes, identify operational weaknesses, and develop innovative systems to drive growth and efficiency.
  • Ensure excellent internal and external customer service, promoting motivation and teamwork.
  • Support high traffic times and onsite events by working non-standard hours, including nights and weekends.

Requirements

  • Bachelor's Degree in Hospitality, Business, or related field, or equivalent experience and education.
  • At least 5 years of marketing experience.
  • Minimum of 3 years of management or leadership experience.
  • Experience leading large, diverse teams for 3 years.
  • At least 1 year of brand management experience.
  • Experience overseeing profit and loss statements.
  • Experience in onsite events, hospitality, guest services, or food and beverage preferred.
  • Ability to manage multiple projects independently and prioritize effectively in a fast-paced environment.
  • High-level understanding of guest experience and food and beverage operations.
  • Demonstrated leadership, team building, and coaching skills.
  • Proficiency in Microsoft Office, especially Excel, and Power BI reporting.
  • Ability to be adaptable and flexible.

Nice to Have

  • Previous experience in onsite events, hospitality, guest services, and/or food and beverage.

Qualifications

  • Bachelor's Degree in Hospitality, Business, or related field.
  • Minimum 5 years of marketing experience.
  • Minimum 3 years of management or leadership experience.
  • Experience leading large teams and overseeing P&L statements.

Benefits & Perks

  • Base salary ranging from $98,279 to $153,315, depending on skills and experience.
  • Potential eligibility for a bonus program.
  • 10% company match on 401(k) contributions.
  • Learning and development opportunities.
  • State-of-the-art equipment and ongoing training.
  • Medical, dental, and vision insurance.
  • Onsite medical clinic and mental health benefits.
  • Paid sick leave.
  • Paid time off and support for work-life balance.

Working at Sierra Nevada Brewing Co.

Sierra Nevada Brewing Co. is committed to fostering a culture of inclusion, diversity, and innovation. The company values pushing boundaries in brewing, sustainability, and outdoor activities. It emphasizes teamwork, growth, and employee well-being, supporting work-life balance and continuous development.

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Job Details

Posted AtJul 31, 2025
Job CategoryBrand Marketing
Salary98k-153k
Job TypeFull Time
Work ModeOnsite
ExperienceSenior

Job Skills

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About Sierra Nevada Brewing Co.

Website

sierranevada.com

Location

Chico, CA

Industry

Breweries

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