Brand Manager

General Cigar

Richmond, VA

Full Time

Senior

86k-120k

8 days ago

Job Description

About the Role

Working for one of our world-class brands means being part of a great working environment and collaborating with people from all corners of the world on a product you are proud of. The Brand Manager sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives. These strategies include pricing, new product development, communication, promotional, and digital. Leads cross functional teams and third-party agencies to assure the marketing plans are executed with excellence. The Brand Manager has a strong understanding of the P&L and budget management to ensure profitability targets are achieved. Uses creative thinking to identify market insights and turn them into leverageable business opportunities. In addition to core brand responsibilities, it is expected that the Brand Manager will also take on cross-functional projects and/or initiatives that benefit the broader organization.

Key Responsibilities

Leads all activities relating to Premium Cigar brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.
Sets the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.
Effectively leads cross-functional team meetings to deliver the tactical activities of the marketing plans to ensure projects are delivered on time and within budget.
Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities.
Continually drives to strengthen product portfolio through line extensions, innovation platforms and customer product development.
Leads advertising and/or promotional agencies to ensure messaging and activities deliver against brand strategies and maintain brand integrity/voice.
Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.
Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives.
Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.
Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry.

Requirements

Bachelor's degree in business, marketing, finance or other related discipline; MBA strongly preferred.
Minimum 5+ years of relevant experience in consumer marketing & brand building.
Demonstrated ability to lead high performance teams.
Experience in developing and executing strategic plans.
Proven experience working collaboratively with Sales & Operations teams to drive business results.
Experience leading and working cross-functionally in matrix organizations.

Nice to Have

Entrepreneurial and results-driven passion.

Qualifications

Bachelor's degree in business, marketing, finance or other related discipline
MBA strongly preferred
5+ years of relevant experience in consumer marketing & brand building

Benefits & Perks

Comprehensive Health Care, Vision & Dental Plan
Flexible Spending Account
Disability Plans
Basic & Supplemental Life Insurance
Additional Supplemental Benefits
Paid Vacation, Paid Time Off (PTO) days, Holidays
401(k) Retirement Saving Plan including a generous Company match

Working at General Cigar

We value our employees and offer a competitive benefit package to our talented team members, emphasizing collaboration, innovation, and a results-driven environment.

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