Brand Manager

Smithfield Foods

Smithfield, VA

Full Time

Senior

14 days ago

Job Description

About the Role

Smithfield Foods is an American food company with a leading position in packaged meats and fresh pork products. The company is seeking a motivated Brand Manager to lead the development and execution of marketing strategies and brand plans across various aspects such as product quality, innovation, pricing, distribution, and promotion. This role involves driving category strategies, analyzing business performance, and collaborating with cross-functional teams and external partners to enhance brand impact and customer engagement.

Key Responsibilities

Develop and execute marketing plans, leveraging promotional and public relations tactics on national and account-specific levels.
Analyze market trends and consumer insights to optimize strategies and drive brand performance.
Lead cross-functional collaboration to achieve marketing objectives and manage the brand budget.
Conduct market and competitive analysis using syndicated and proprietary data.
Oversee legal approvals for documents, contracts, and external materials.
Create sales presentations, execute customer marketing plans, and track product performance at retail.
Develop an integrated brand image and messaging across advertising, packaging, and promotional efforts.
Utilize consumer insights to inform brand strategy and communication.
Manage agency relationships and strategic partnerships with key retail partners.
Lead new product development from concept to commercialization, leveraging consumer insights and market potential.
Identify growth opportunities and cost improvements to enhance product offerings.
Drive a positive employee experience through leadership, employee development, and coaching.

Requirements

Bachelor's degree from an accredited four-year college or university in Marketing or related field and 5+ years of relevant experience; or equivalent combination of education and experience.
2+ years of demonstrated experience in team management/development or project leadership.
Experience in brand budget management and cross-team collaboration.
Skilled in working with syndicated data to inform decision-making.
Proven ability to launch new products and extend existing lines.
Background in Marketing, Advertising, Sales Promotion, and Sales within the industry.
Strong understanding of brand management, marketing strategies, media, and sales principles.
Strong quantitative abilities with proficiency in Microsoft Office Suite.
Effective communicator with strong interpersonal skills.
Open to travel up to 15% and adaptable to dynamic work environments.

Nice to Have

Experience with product commercialization and market analysis.
Ability to prioritize tasks and deliver high-quality results.
Foster teamwork in fast-paced environments.
Respectful, approachable, and team-oriented attitude.

Working at Smithfield Foods

Smithfield is committed to workplace diversity and fostering positive relationships and environments. The company values respectful, approachable, and team-oriented individuals who thrive in dynamic settings.

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