Brand Manager

About the Role

Key Responsibilities

• Develop and execute the marketing strategy for assigned brands.
• Direct the development of marketing objectives per product line and region to ensure alignment.
• Provide accessible communication channels internally and externally, including web, apps, print, and digital content.
• Review data gathered via analytics and other sources to ensure messaging goals are being met.
• Prioritize projects to maximize positive impact to NOV.
• Establish scheduled sessions with leadership and SMEs to review, assess, and revise content strategy.
• Ensure marketing initiatives are relevant and meaningful to target audiences by working with SMEs and conducting reviews.
• Provide content in appropriate languages as needed.
• Ensure brand consistency, including visual identity and messaging.
• Manage the development, storage, and distribution of marketing assets and collateral.
• Audit competitor content to stay informed of industry trends.
• Understand target markets, customer needs, and drivers.
• Enhance brand perception through PR and advertising efforts such as sponsorships, editorials, and white papers.
• Develop and maintain strong relationships with leadership across functions.
• Collaborate with product line and sales leadership for market segment penetration.
• Plan and oversee advertising and promotional activities across various media channels.
• Work with legal to register trademarks and maintain related documentation.
• Oversee the launch of new products and solutions for current and new market segments.
• Plan, control, and measure marketing budget to ensure expenses align with objectives.
• Manage social media channels for the brand.
• Comply with all NOV company and HSE procedures.

Requirements

• 5+ years of product marketing or similar responsibilities such as Brand Management or Communications.
• Bachelor's degree in Marketing or a related field.
• Excellent verbal and nonverbal communication skills.
• Ability to present to audiences at all organizational levels.
• Proficiency in Microsoft Office suite.
• Outstanding collaboration and problem-solving skills.
• Strong attention to detail and organizational skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years of relevant experience in product marketing or brand management.