Brand Manager

About the Role

Key Responsibilities

• Leads development of campaigns and advertising assets to support sales growth.
• Lead end-to-end campaign development—from briefing creative and media agencies to overseeing asset delivery—to drive awareness, engagement, and sales.
• Manage external partners (creative, media, PR, influencer) to deliver on-brand content, in-store programs, and media placements, ensuring projects are on time and on budget.
• Collaborate with Sales to own and plan shopper marketing initiatives aligned with retail priorities.
• Guide creative development across touchpoints, ensuring alignment with brand strategy, audience insights, and marketing objectives.
• Translate key brand concepts, messaging and event details to art and advertising agencies to ensure on-point promotional materials at trade shows.
• Support budget planning and resource allocation in partnership with senior leadership.
• Drive and optimize social/digital strategies to align with brand goals.
• Coordinate digital marketing efforts with external media firms.
• Develop and maintain editorial calendars in alignment with external firms for asset development planning and campaign deployment.
• Manage external social media and digital marketing firms to develop and deploy content.
• Deliver timely insights on key in-store activities and overall brand performance through accurate data analysis.
• Track metrics to analyze effectiveness of media placements.
• Make recommendations for enhanced performance on media efforts.
• Own and maintain the marketing KPI dashboard to track and optimize performance metrics.
• Conduct consumer research to support branding strategies.
• Interpret consumer behaviors in Costco and retail accounts.
• Identify key consumer, competition, and marketplace trends and provide insights to the Director.
• Serve as liaison between marketing and other departments.
• Act as go-to person to provide information on various marketing activities.

Requirements

• BA in Marketing, Business, Communications or a related field.
• Minimum of 4+ years' marketing and/or brand experience in CPG.
• Demonstrated creativity with the ability to assess art, media, and graphics for brand 'fit and feel.'
• Experience compiling and analyzing data to tell 'stories' and interpret competitive marketplace and consumer behavior.
• Excellent communication skills, both internally and externally.
• Excellent organization and time management skills.
• Ability to manage external vendors to timelines and deadlines.
• Workable knowledge of Adobe Photoshop, WordPress, HTML, and other art/creative tools.

Qualifications

• BA in Marketing, Business, Communications or a related field.
• 4+ years' experience in marketing or brand management in CPG.