Sr. Manager, Brand Activation

About the Role

Key Responsibilities

• Develop and execute integrated brand activation strategies that drive awareness, consideration, and business growth across paid and owned channels.
• Build, lead, and mentor a high-performing team, fostering a collaborative and results-driven work environment.
• Lead the development and execution of brand campaign initiatives, including creative development, media planning, and performance measurement, ensuring strategic alignment and creative quality.
• Develop and manage brand content strategy and creative briefs, partnering with internal creative teams and agency partners to produce high-quality content and maintain brand guidelines.
• Own social media strategy and channel management, developing platform strategies and overseeing agency partners in content development and community management.
• Drive paid media strategy and execution across digital and traditional channels, including budget allocation, channel mix optimization, and performance analysis.
• Lead the development of strategic measurement frameworks and KPIs for brand activation initiatives, analyzing performance and providing optimization recommendations.
• Manage relationships with creative, media, and social agency partners to ensure alignment with brand strategy and resource efficiency.
• Collaborate with cross-functional partners for integrated planning and execution of marketing initiatives.
• Develop and maintain annual and quarterly planning processes for brand activation initiatives.
• Support new product launches, promotions, and business initiatives through paid and owned channels.
• Manage project timelines, budgets, and resources to ensure efficient delivery of brand activation programs.

Requirements

• Bachelor's degree in marketing, communications, business administration or related field; MBA or advanced degree preferred.
• 8-10 years of progressive marketing experience with emphasis on integrated brand marketing, digital media, and campaign development.
• Minimum 5+ years of experience managing paid media campaigns and budgets.
• Minimum 3-5 years of experience managing a team.
• Strong strategic thinking and planning capabilities with demonstrated ability to develop and execute integrated marketing programs.
• Deep understanding of media planning, buying, and measurement across traditional and digital channels.
• Experience managing social media strategy and content development at scale.
• Strong project management skills with the ability to manage multiple complex initiatives.
• Experience managing and developing agency relationships.
• Strong analytical capabilities and data-driven decision-making approach.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office suite and common marketing technology platforms.
• Experience with marketing analytics and social media management tools.

Nice to Have

• Multi-unit retail or consumer services experience.

Benefits & Perks

• Excellent benefits including medical, vision, dental, PTO, 401k.
• Career progression with a high-growth, publicly traded company.
• Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.
• Modern office space in downtown Tucson.
• On-site fitness gym and bike facilities.
• Employee game room and lounge.
• Free Unlimited Wash Club Membership.